Lancia wins new “A Star is back” award from Autobest

TURIN (ITALPRESS) – After announcing the finalists for the “Best Buy Car of Europe 2025” award, the international jury of Autobest – an independent organization founded in 2001 – voted and chose the winners of six other prestigious awards, including the new “A Star is back” award for iconic brands and models that have recently been relaunched with great success. For the first time, the award was given to the Lancia brand for its Renaissance, a solid and ambitious roadmap by which it is returning to being a desirable, respected and credible brand in the European premium market. Electing the Italian brand was Autobest’s jury of 31 specialist journalists representing as many European countries. The 24th Autobest Awards gala ceremony will be held in Zurich in 2025. Explains Dan Vardie, founder and president of the Autobest organization, “This is one of the rare times when the Autobest jury decides to inaugurate a new award. “A Star is back” is recognition not only for the rebirth of iconic brands and models, but also proof of their future success. “We are proud to receive this new and prestigious award, which rewards the passion and determination of the entire Lancia team committed every day to writing a new chapter in our legendary history of timeless elegance, technological innovation and sporting supremacy. And that the path traced is the right one, we also see it from the enthusiasm of the public and international critics with which our new product innovations, our return to the world of rallying and our new and exclusive showrooms in the different European markets are welcomed. Lancia is back!” declares Luca Napolitano, CEO of the Lancia brand.

photo: stellantis press office

(ITALPRESS).