ROMA (ITALPRESS) – In a global context dominated by instability and new geopolitical blocks, export remains the key to Italy’s growth. This is what emerges from the 13th edition of “Esportare la Dolce Vita”, the Report of the Centro Studi di Confindustria, presented today at the Fashion Week of San Paolo in Brazil. Made in collaboration with SACE and with the support of ANFAO, Confindustria Accessori Moda, Confindustria Moda, Confindustria Nautica, Federalimentare and FederlegnoArredo, the Report identifies Made in Italy quality – the so-called “Bello and Ben Fatto” – the strongest leverage to strengthen the presence of the country in the world through long-term economic and cultural partnerships. With more than 170 billion euros of goods with high symbolic and identity value, Made in Italy continues to stand out for the ability to merge craftsmanship, innovation and sustainability, offering international markets not only products, but cultural content and trust relationships. The research estimates an additional potential of 27.6 billion euros of BBF export, of which 19,4 billion in mature markets and 8.2 billion in emerging markets. The first include the United States, Germany, France, the United Kingdom and Spain. On the emerging front, the countries with the highest potential are China, the United Arab Emirates, Turkey, Russia and Kazakhstan, with driving sectors such as food, fashion, furniture and jewelry.
However, it is in the Latin American and Caribbean area (ALC) that a new season of economic and cultural cooperation opens today. Here the export of Italian BBF products has grown of the average annual 10% between 2018 and 2024, but the more the demand for know-how, creativity and sustainability, elements that make the link between Italy and Latin America unique in the world. The communities of Italian origin, spread in many countries of the area, represent a natural bridge for exchanges based on shared values of beauty, quality and responsible innovation. The agreement reached between the European Union and Mercosur in December 2024, and the subsequent approval by the European Commission for the liberalization of trade, can open a new phase in Euro-Latin American relations, with 4 billion euros of duties in less for European companies, 57 protected Italian geographical indications and more than 1,400 Italian companies already active in the area. According to the Confindustria Study Centre, the completion of the agreement and its full implementation could release more than 1.1 billion euros of potential export only to the countries of the Mercosur block, in front of the 7,4 billion euros already realized in 2024. Not only business opportunities, but also industrial partnerships, joint investments and shared projects of innovation and sustainability, to build stronger and more integrated value chains between the two areas.
“The strengthening of Made in Italy passes by a strategy of openness and not of closure of trade. The agreement with Mercosur is a test bench for Europe’s ability to act as a global economic power and for Italy to promote relations based on reciprocal exchanges and shared growth,” said Barbara Cimmino, Vice President for the Export and Attraction of Confindustria’s investments. “This is why Member States must demonstrate their ability to move quickly and with cohesion, by ratifying this free trade treaty as soon as possible. It serves an economic foreign policy that focuses on cooperation, sustainability and the valorisation of the cultural content of our products, accompanying companies on the most dynamic markets and strengthening the value of the Italian brand in the world”.
The report emphasizes finally how the protection of Made in Italy – against counterfeiting and “Italian sounding” – and the sustainable transition of productions remain essential conditions for the development of an economic model based on quality, innovation and respect of the territories. The expansion in the ALC countries, together with the technological push and new digital platforms, will thus strengthen the dialogue between the two shores of the Atlantic and consolidate the Italian presence as a partner of trust in the new global trade routes.
– Photo IPA Agency –
(ITALPRESS).
