ROME (ITALPRESS) – “The data released by ISTAT confirm the positive trend of tourism in Italy in 2024, with an 11.1 percent increase in presences in the fourth quarter and a total of 458.4 million presences in the year, marking a new record compared to 2023 (+2.5 percent).” Thus in a note Federterme Confindustria. “Particularly significant,” the note continues, “is the growth in international tourism, with more than 250 million foreign presences (+6.8 percent), representing 54.6 percent of the total. These numbers consolidate Italy in second place in Europe for tourist presences, surpassing France and behind only Spain. In this context, the spa sector is confirmed as a strategic asset, not only for its ability to attract wellness- and health-oriented tourism, but also as a key lever for seasonal adjustment.”
“Thermal resorts,” it further reads, “thanks to their integrated offerings that combine health, relaxation and nature, make it possible to distribute tourist flows throughout the year, contributing to the sustainability of the sector and the growth of local economies. The increase in tourist attendance is a positive sign for the entire sector and confirms the key role of thermalism within the national tourism offer. Spas represent a model of sustainable and continuous tourism, capable of attracting visitors even in traditionally less crowded periods, responding to a growing demand for well-being and quality of life.”
“Investing in thermalism,” the note continues, “means strengthening Italy’s competitiveness in the European and international markets, promoting quality, sustainable and attractive tourism all year round. Enhancing the value of thermal destinations means focusing on a distinctive tourism offer, capable of generating economic and social benefits for the territories and for the entire sector.”
– IPA Agency photo –
(ITALPRESS).
