Fiat opens 2025 by launching “Italy Plan”

TURIN (ITALPRESS) – Fiat ushers in 2025 with the launch of the Fiat Italia Plan, a program of extraordinary commercial actions that make the Turin brand’s cars accessible to all Italians in line with the brand’s DNA. Specifically, with the new plan the Brand offers unprecedented promotions, even more competitive than past state incentives, consolidating its role as a leader in the domestic market and the architect of a success story built together with Italians. To ensure that all customers have the opportunity to explore and evaluate the products and offerings of Fiat’s Italy Plan up close, the brand has organized two Open Doors-January 18-19 and January 25-26-during which dealerships will welcome visitors to introduce and road test the entire range, as well as give information on the promotion valid until January 31.Specifically, for the month of January only, the Panda with hybrid engine is available from 9,950 euros (prompt delivery) for those who scrap a EURO 0-1-2-3-4 vehicle and only with financing from Stellantis Financial Services Italia. With this unmissable promotion, therefore, Fiat aims to include as many beneficiaries as possible and to further increase the wide audience that has never stopped loving the car that even in 2024 was confirmed as the best-selling car in Italy.Spotlight also on Nuova 600 Hybrid, which combines an unmistakable design with strong personality with comfort, space and superior technology. The secret to its performance lies in the synergy between the 1.2-liter gasoline engine, capable of delivering up to 100 hp, the 48-volt lithium-ion battery, and the new 6-speed dual-clutch “easy drive” automatic transmission that includes the 21 kW e-motor, inverter and central transmission unit. The new hybrid powertrain offers customers lower fuel consumption, up to 15 percent lower CO2 emissions than a combustion engine with an automatic transmission, and a smooth electric driving experience. Equipped with state-of-the-art safety and driver assistance features, it brings all the benefits associated with urban and suburban mobility with Level 2 assisted driving. The 600 Hybrid continues to be offered at the same competitive price as during the state incentive period: 18,950 euros.In addition, given the importance of the initiative, Fiat has decided to accompany the launch of the Italy Plan with a new language in communication thanks to a logo and a brand new TV spot for Nuova 600. The video highlights how 600 combines the stylistic features of 500 with great on-board space and comfort, which is why it tells it simply as it is: ‘na big thing. So to the notes of a modern version of Domenico Mudugno’s “Tu si ‘na cosa grande,” we see a group of friends enjoying the journey and all the excitement of a vacation on the Amalfi Coast aboard the car. Similarly, the 130-hp Fiat Tipo 1.6 Diesel is offered at the incredible price of 15,950 euros, confirming it as the ideal solution for families and professionals looking for reliability and high performance. Finally, thanks to the FIAT Italia Plan, the cute and revolutionary Topolino is available with a monthly fee of only 29 euros per month, giving everyone the chance to get behind the wheel of the microcar that has firmly led the market for electric quadricycles in Italy with a 37 percent share and more than 4,000 units sold in total in the second half of 2024.These offers are available by choosing to drive the brand’s models with the financing or leasing formulas of Stellantis Financial Services Italia.

photo: stellantis press office

(ITALPRESS).