MILAN (ITALPRESS) – “A great attention to promotional initiatives.” This is how Giorgio Panizza, board member of Il Gigante, a large retail group with more than 70 stores (most of them in Lombardy), intervenes on the start of the school year, highlighting how “at the center of families’ attention for the purchase of school supplies are offers and discounts.” Compared to 2023 decided increase in the IT sector with a +7% (laser printers are particularly in demand, which save on the cost of copying) and ‘gaming chairs’, comfortable and ergonomic for both studying and playing and working from home (+8%). Also good were textbooks (+ 7%) and reams of paper, another item in line with optimizing family expenses (+ 15%). Among backpacks and pencil cases particularly appreciated Spider-man, Gormiti, Star Wars and Disney with a real boom in the Manga collection. Traditionally great success for backpacks and pencil cases in the colors of soccer teams. The ‘first day of school’ shield sees Inter in the lead, followed closely by Milan and Juventus. “As for the other consumer genres, with products on offer and on promotion that, in the last quarter, are up 20 percent,” Panizza explains, “diaries, notebooks, stationery, backpacks, pencil cases and aprons do not escape the logic of buying based on the price/convenience ratio. A concrete example is the choice of backpack, with a strong orientation toward models that can also be used in leisure time or for travel.”
– Photo Agency Photogram –
(ITALPRESS).
