TURIN (ITALPRESS) – Everything is ready for the Porte Aperte dedicated to the new Junior, the model that marks the return of the Italian global brand in the B segment, the most relevant in Italy and Europe. For the first time, in fact, the exclusive Alfa Romeo showrooms in Italy will give the general public the chance to admire and test drive this compact sports car that changes the rules of the segment. The important event will take place this weekend (September 21-22) and will feature the 156-hp Junior Electric Special, which synthesizes sportiness, technology and comfort in a unique configuration. Specifically, each dealer will have two examples available, both in full optional configuration and in two different liveries: Navigli Blue and Brera Red with a black roof.
Accompanying the weekend event is a TV commercial starring international star Pedro Gonzàlez Alonso, who became a global icon for his role as Berlìno in “The House of Paper.” In the commercial “Learn to love again,” the Spanish actor invites people to be guided by passions rather than cold rationality to discover the engaging driving experience on board the compact sports car that redefines the concept of contemporary sportiness. Of the rest, an authentic cool and unique object, the Junior combines eye-catching styling with the highest levels of connectivity and driving dynamics. The new model is available in hybrid and electric configurations, without making aesthetic or equipment distinctions, because the only thing that matters is its being 100 percent Alfa Romeo. At present, the range consists of the two entry-level versions Junior Ibrida and Junior Elettrica, equipped with the 136-hp hybrid and 156-hp electric powertrains, respectively, and the exclusive Junior Speciale, the top-of-the-line version also equipped with a 136-hp hybrid or 156-hp full electric powertrain. It will also soon be joined by the new Junior 280 Veloce 100% electric, the ultimate expression of sportiness in the range.
During the Open Doors, moreover, visitors will be able to learn all the details of the unmissable September promotion, which allows them to get behind the wheel of the new Junior right away by accessing a very attractive financing offer developed in collaboration with Stellantis Financial Services Italia. For example, Alfa Romeo Junior electric 156 hp can be purchased for a monthly installment of 300 euros for 35 months, with a down payment of about 8,500 euros, TAN (FIXED) 4.99% and APR 6.33%. Instead, for those who want the hybrid version, the formula offers monthly installment of 250 euros for 35 months, with a down payment of about 5,000 euros, TAN (FIXED) 4.99% and APR 6.58%.
“The wait is over: this weekend our showrooms will be pleased to welcome the public who will want to get to know and try the new Alfa Romeo Junior, which has already collected more than a thousand orders in Italy alone and has won the hearts of the participants in the Roadshow that, from June 12 to July 12, involved 49 Alfa Romeo showrooms and about 9,000 guests with ‘one-to-one’ appointments and special evenings. I am sure that this model will give us great satisfaction and I want to thank our sales network for enthusiastically carrying out this Open Door that marks a step forward in our growth strategy,” said Raffaele Russo, Alfa Romeo’s Country Manager in Italy.
photo: stellantis press office
(ITALPRESS).
