TORINO (ITALPRESS) – Alfa Romeo strengthens its relationship with the world of sport, in particular international tennis, announcing Sara Errani as the brand’s new Brand Ambassador. A collaboration that is part of the Brand path in support of Italian sports excellence and values that have always joined Alfa Romeo and the sport of high level: passion, determination, style and performance.
Alfa Romeo thus consolidates the partnership already started with Jasmine Paolini, giving rise to a couple that represents two complementary souls of tennis: to the grinta and energy of the Tuscan champion, in fact, today they join the experience and international credibility of Sara Errani, creating an authentic synthesis between emerging talent and established competence, in harmony with the brand’s DNA.
As Brand Ambassador, in the coming months Sara will be the protagonist of several communication initiatives of Alfa Romeo, representing the brand in national and international events, consolidating its image as a symbol of Italian style and exciting performances in the global panorama.
“We are excited to welcome Sara in the Alfa Romeo family, whose brilliant career is the result of constancy, sacrifice and competitive spirit, values that fully reflect Alfa Romeo’s identity – said Eugenio Franzetti, Alfa Romeo’s Marketing Manager –. Through this collaboration, Brand confirms its commitment to supporting personalities capable of representing Italian excellence in the world and to embody, within and outside the field, a style made of passion and determination out of the ordinary. ”
Born in Bologna in 1987, but raised in Massa Lombarda (RA), Sara Errani is one of the most titrated Italian tennis players ever. Professional since 2002, he has reached the best ranking of number 5 in the singular WTA in May 2013, confirming himself among the best interpreters of the single circuit. In the double won numerous successes, including 9 Grand Slam titles (6 in double and 3 in double mix) becoming number 1 of the WTA ranking in 2012. His career is dotted with over 40 single, double and double mixed titles and a palmarès enriched by the Olympic gold medal in the double at the Paris 2024 Games with Jasmine Paolini. He also made a significant contribution to the Italian team in competitions such as the Billie Jean King Cup, winning it for 5 times.
“To join the Alfa Romeo family is for me reason of great pride – commented Sara Errani -. It is a brand that tells a story of passion, determination and courage, the same that has accompanied my every challenge, every sacrifice and every achievement. Sharing this vision, made of Italian style and constant research of performance, means for me to continue pushing me beyond my limits, with the same ambition that has always led me, inside and outside the field”.
– photos: Stellantis press office –
(ITALPRESS).
