MILANO (ITALPRESS) – “We have very positive tourism data, because even 2025 closes with an increase of +3%. The challenge is to have the vision from here to the next ten years, on how to win the challenge so that Italy can return first on the European podium. The challenge is achieved by increasing the level of services, but above all by focusing on undertourism, that is, 96% of the national territory, beautiful, but still not known”. Thus the Minister of Tourism Daniela Santanchè, on the edge of the third International Tourism Forum in Milan. “This year the internal areas have grown by more than 7% between presences and overnight stays, and have contributed to a +20%, especially in the ‘ shoulder months’ – Santanchè added. In the small municipalities in April grew by 26%. This means that the route, the commitment we took for 2026 to work on undertourism is giving the results we expected, perhaps even better, because on the 30 million invested they produced 98 million euros”. “This year, in 2026, we made available another fund of around 60 million because we believe that the challenge is on undertourism, on having tourism throughout the territory of our nation, and possibly 365 days a year,” he concluded.
SU MILANO CORTINA: “ITALIA FARÀ STRAORDINARIA FIGURA, SAREMO PRONTI”
The Olympic Games of Milan-Cortina 2026 will generate “an extraordinary impact, not only in the coming days when they start, because already regarding the opening day, on February 6, we will have billions of connected people who will see it” in addition to “all who, live or TV, will attend the races”. So the Minister of Tourism, talking about the impact of the next Winter Olympics. “This means we will have a fantastic promotion campaign. And therefore the notoriety of Italy, and not only of the places where the Olympics will take place, will give us a great boost for a development in the next 12-24 months”, which will generate “even a very important economic impact”, he added.
“You could do more because you can always do more. There is never an end to good. I think that everyone knows that there are the Milan-Cortina 2026 Olympics and I am sure that Italy and the Italians will make an extraordinary figure because we will be ready. Then there is a unique figure: it is the first time you make widespread Olympic games.”.
– Photo press office Ministry of Tourism –
(ITALPRESS).
