ROMA (ITALPRESS) – The new year opens for Matches Group with another, important, collaboration, always in the context of relations between Italy and China: the agreement for the management of the communication of the Chinese Tourist Board in Italy. With this partnership, the agency reads in a note, “consolidates its role as a strategic and cultural bridge between the two countries, facilitating dialogue and tourist exchange between the two worlds”. Matches Group will develop the new communication strategy, through the realization of Social/Digital content for Instagram channels, Facebook, TikTok, YouTube and X.On January 7th Matches Group, with its Ceo Andrea Cicini, signed an annual agreement for Communication with the Chinese Tourism Agency in Italy. The goal is to promote the image of China, between culture and curiosity, by implementing communication on the “Emperio Celeste” through the widespread dissemination of news and representative content regarding the beauty of China in all its aspects. “Let’s talk about a country that is still little known, rich in culture and magnificent landscapes, an explosion of colors, flavors and knowledge, that few really know. After thirteen years of life in China, I can confirm that crossing it today is one of the most extraordinary experiences. A split between millennial traditions and a near future already present, that enriches your soul and makes you come back dreamer. Proud and honored that the Chinese Tourist Board in Italy chose us for this new great and exciting adventure”, is Andrea Cicini’s comment. Contemporary to the agreement also the opening of an office of the Group Matches agency in Beijing – that goes to join the current offices of Rome, Aosta, Cagliari, Hong Kong and Treviso -, coordinated as Responsible by Edoardo Gagliardi, in China for about twenty years with experience in audiovisual and musical productions, Digital Marketing & Social Media with Warner Music China, and much more in the world of the cultural industry and communication. The aim of opening the new Beijing headquarters will be not only to support the headquarters of Matches Group in Rome in the promotion of China with an impact communication, but above all to offer Italian customers the opportunity to open and manage content in social channels in the Chinese market, creating vertical ad hoc strategies. “I’m very pleased to be able to join Andrea Cicini and the Matches Group team to build new channels of dialogue between China and Italy together, in both directions. In an increasingly divided world to find new opportunities for real communication is as much as necessary, and a challenge that we are sure will bring value to future partners of both countries,” says Edoardo Gagliardi. The communication agreement, reads in the note, “it comes a short distance from another recent cooperation agreement between the two countries, favoured strategically by Matches Group, that between XINHUA, the Chinese national press agency founded in 1931 with headquarters in Beijing, and ITALPRESS, two agencies equally prestigious internationally. Andrea Cicini is in fact very linked to China, where he moved the first steps professionally and with which the agency he founded actively collaborates for years”. -photo press office Matches-(ITALPRESS).
