MILAN (ITALPRESS) – After the exceptional levels recorded in 2024, the market for trades in 2025 shows signs of cooling. The national indicator developed by the idealistic real estate portal, which measures the pressure of users on sales ads, in fact evidences a slight contraction, while maintaining itself on values clearly higher than the pre-pandemic period.
The historical trend confirms a sustained growth between 2020 and 2024, with a moderate decline in 2025.
In the ranking of the most sought after retailers for sale in 2025, Rome is confirmed first with a relative demand index of 3.5. To follow, Cagliari with 3.1, then Naples, Sassari, Trieste and Lecce, cities that show particularly lively markets, with a value of 2,5.
They complete the Top 10 Bologna (2,4), Belluno (2,3), Turin, Palermo, Bari, Pavia and Ferrara, all with a relative index of 2,2. The strong presence of centers of the South Centre and urban areas of the North East highlights an increasingly diversified demand, influenced by quality of life, new models of mobility and greater price accessibility.
While remaining one of the most dynamic markets in the country by volume of ads, Milan does not enter the Top 10 and is located further back with an index of 2.1.
Looking beyond the top ten positions, there are 40 capoluoghi that exceed the national average of 1.2, including Como and Catania (1,9), Venice (1.8), Monza and Genoa (1.6) and Florence (1.5). At the opposite end of the ranking are Enna (0.3) and Massa, Campobasso and Caltanissetta, all with a value of 0,4, resulting in the least demanded markets for the purchase of a house.
While showing a decline in 2025, the national indicator remains very high, confirming a market that has consolidated a wider base of interest than the pre- pandemic period. The stabilisation phase reflects a more prudent economic context, with cost-conscious families and a progressive balance between demand and supply.
“In 2025 we observed a normalization of the purchase demand after the exceptional peaks of 2024. The growing weight of the financial context is added to the physiological slowdown: Increased rates and higher average amounts are raising the cost of mortgages, while wages remain substantially steady – says Vincenzo De Tommaso, head of the Idealist Study Office –. These conditions affect mainly in large urban markets, where the highest prices quickly make the ratio between rata and income less sustainable. It is in these cities that emerge the greatest difficulties of access to the purchase, while some medium-sized centers and different corners of the South and North East Center are showing relatively better performances. The 2026 could therefore be a year of further selection of the question, with choices increasingly guided by the real ability of families to support financing in the long term.”.
– Idealist press office photos –
(ITALPRESS).
