ROMA (ITALPRESS) – INC, Italian independent communication agency and part of UNA – United Communication Companies, inaugurates on 2026 with the launch of INC Health, the new practice dedicated to Healthcare & Life Science communication. “A strategic step that fits into the evolution of the organisational model of the agency, in response to the new needs of a sector characterized by high complexity, strong regulation and continuous transformation – reads in a note -. In the course of 2025, INC consolidated its growth path by expanding the network of professionals and recording a 10% increase in the team compared to the previous year, for a total of over 60 people between the offices of Rome and Milan. The year ended with a turnover of more than 7 million euros, up 24% compared to 2024, confirming a constant development trend”.
The 2026 opened with the acquisition of important new assignments, including Eli Lilly, for communication activities related to Milan Cortina 2026, and MSC Cruises, for Brand PR. “The birth of INC Health – continues the note – is part of this growth trajectory, with the aim of further structuring the agency’s offer through specialized practices, able to respond increasingly to market needs. With INC Health, INC strengthens its ability to support both customers already in the portfolio and new interlocutors of the Health ecosystem, providing vertical skills, dedicated languages and a deep knowledge of stakeholders, institutions and reference media.”.
To lead the new practice is Cristiana Ciofalo, who takes on the role of PR Director – Head of INC Health. Professional with more than 20 years of experience in corporate and product communication in the Healthcare sector, developed within international PR agencies, Ciofalo has coordinated strategic communication projects, media relations activities and high impact awareness campaigns, working on complex and high social issues for pharmaceutical companies, scientific societies, patient associations and institutions.
“My vision of communication is deeply in line with that of INC – says Cristiana Ciofalo – the agency in which I moved my first professional steps and which today represents the ideal setting for me to value a path strongly specialized in Healthcare. This return is an opportunity to bring ‘home’ skills built over time, in a sector that requires depth, specialization and interpretation. Today, in fact, the communication in the Healthcare sector needs vertical skills and a solid knowledge of the context, but also of creativity, contamination and new languages, to dialogue effectively with increasingly wide and diversified publics. From this vision it takes shape INC Health, with an integrated approach and content first that puts at the center of strategy, quality of content and relationships, to design a communication capable of evolving together with the different actors of the Health sector”.
The birth of INC Health is a natural evolution in the INC path. “In over 50 years of history – says Pasquale De Palma, President and CEO of INC – we have partnered with companies, brands, trade associations, Third Sector realities, patient and clinical associations on topics closely related to health, developing over time a solid and qualified knowledge of languages, interlocutors and dynamics that characterize this ecosystem. A path that has allowed us to interpret different areas, from nutrition to disability, to specific therapeutic areas, and which today finds a natural evolution in the birth of INC Health. With this new practice we set up the experience gained, strengthening it with vertical skills and a dedicated structure, in order to respond increasingly consciously and designally to the needs of an ever-changing sector.”.
“The world of Pharma, Life Science, Medical Device and Digital Health today requires responsible and authoritative communication, able to support a credible dialogue with institutions, media and public opinion – continues Paolo Mattei, Vice President of INC – . With INC Health we strengthen our leadership in the Health sector, structure an approach that takes into account the specificities and different stages of development of its actors. It is a choice that arises from the desire to relate different skills and complementary visions, because only so communication can generate real value and speak effectively to increasingly wide audiences. A path consistent with the INC model, which continues to invest on people, on the quality of content and on an identity of Italian agency, independent and agile”.
-Photo printing office Inc-
(ITALPRESS).
