TORINO (ITALPRESS) – With a “call to action” dedicated to its official channels, Alfa Romeo gives rise to a simple but equally concrete initiative to support its fans. At the centre of the project is the concept of “caring” one of the pillars of Alfa Romeo philosophy: taking care of customers means offering not only a service, but an authentic and personal attention. For this reason the brand has decided to offer an experience dedicated to the Alfisti to accompany them in their participation in some of the Olympic events avoiding the physiological traffic linked to the event. Starting from the opening ceremony of the Milan-Cortina 2026 Winter Olympic Games on Friday, February 6th and during some events dedicated to the Speed Skating, Alfa Romeo offers its most passionate customers, and already in possession of a ticket for participation in such events, an exclusive experience.
The selected guests will be welcomed at the Alfa Romeo Historical Museum in Arese, a symbol that preserves the history, passion and icons of the brand. Here you can park your car in a dedicated portion and access the extraordinary museum area.
The Alfisti will be accompanied to the venues and to the Historical Museum at the end of the events. A concrete way to transform a simple move into a moment of quality and attention, favoring a direct and personal relationship with the brand, proud to be Automotive Premium Partner of the Milan Olympic Games Cortina 2026.
To be able to take part in this initiative or receive further information please contact the Historical Museum of Arese at the following e-mail address: [email protected]. With this initiative, Alfa Romeo once again confirms its desire to create valuable experiences, transforming each occasion into an opportunity to share emotions and strengthen its community of enthusiasts.
photo: Stellantis print office
(ITALPRESS).
