MILAN (ITALPRESS) – Hyundai will be protagonist at Zerowind Romeo and Giulietta Verona Half Marathon 2026 as Official Automotive Partner, animated a whole weekend full of energy, innovation and movement. An appointment that celebrates those who live the race as a true philosophy of life: commitment, passion and the constant desire to overcome its limits. The next 15th February, the city of Verona will be the setting for one of the most beloved events of the national panorama, which will see athletes, enthusiasts and public gather in an experience of sport, sharing and emotion. In this context, Hyundai once again renews its commitment to the running world, strengthening the link with a sport that authentically reflects Brand values: put people in the centre, believe in perseverance as a motor of change, pursue progress with constancy and assume a concrete responsibility towards themselves, the community and the environment. Participation in the Zerowind Romeo and Juliet Verona Half Marathon represents a new stage of the project “Run to Progress”, the pan-European route with which Hyundai accompanies runners and enthusiasts throughout the year, transforming marathons into meetings, relationships and collective energy. “We are proud to inaugurate 2026 alongside Italian runners with Zerowind Romeo and Giulietta Verona Half Marathon, the first stage of the project “Run to Progress”. An initiative launched last year that allowed us to support people in authentic experiences of sport, energy and innovation, giving concreteness to the values that have always led Hyundai. We look forward to continuing this journey together with athletes and the public, step by step”, says Francesco Calcara, President & CEO of Hyundai Italy. Throughout the event, two INSTER Cross will act as an official timekeeper along the route, flanked by a dedicated stand at the Pala AGSM AIM, animated by numerous activations designed to involve runners and visitors and offer a high emotional and participatory experience. Among the activities proposed, the barometric platform for scanning the foot footprint, a high-value activation for athletes: thanks to specialist instruments – including platform, treadmills and advanced analysis systems – runners can receive a professional evaluation of foot support under the supervision of qualified clinical personnel. Car Wrap Hyundai will turn an IONIQ 5 N in a real shared area, a space open to personal expression, where participants can write their own objective time, leave a motivational message or tell their experience. “One Last Push” will be activated along the way: by pressing the “Hyundai Boost Button”, the runners will receive an immediate charge thanks to motivational music to deal with the last kilometers even more gritty. Upon arrival, Hyundai will welcome athletes with the Kudos Mirror, for selfies with branded hashtags and personalized congratulations messages. To complete the experience, the LED Wall “You Left Your Mark”, reserved for the Community, will show the results of the race as soon as the runner approaches, celebrating in real time the goal reached. In addition to experiential activities, visitors will be able to discover the Hyundai 100% electric range, a symbol of concrete progress that takes shape through advanced technologies, zero-emission-oriented solutions and an innovation designed to improve people’s daily lives. Essential and environmentally friendly sports, running naturally reflects the Hyundai “Progress for Humanity” vision, which promotes sustainable, inclusive and people-centered progress. In this sense, each step becomes a concrete gesture towards a better future: in the race as in the mobility, progress is first and foremost a matter of attitude, perseverance and responsibility.
photo: Hyundai Italia press office
(ITALPRESS).
