MARANELLO (MODENA) (ITALPRESS) – Ferrari presented the interior design and the interaction between the driver and the new Ferrari Luce, in which each element is carefully studied to allow a functional and intuitive exchange, as well as an exciting driving experience. In San Francisco, Ferrari unveiled the key components of the interior that combine mechanical, square buttons, levers and switches designed with precision to multifunctional digital displays. The name indicates constant attention to the future of the brand and inaugurates a new naming strategy for an important addition to the Ferrari range. LoveFrom, a creative collective founded in San Francisco by designers Sir Jony Ive and Marc Newson, has collaborated 360° with the Casa di Maranello on the design of Ferrari Luce. The technology at the base of the car was unveiled in October 2025 in the e-building of Maranello. The third and final phase of the launch, which will see the presentation of the exterior, will be held in Italy in May 2026.
Photos: Ferrari press office
(ITALPRESS).
