MODENA (ITALPRESS) – Maserati is the protagonist of a series of activations and exclusive experiences in the most iconic places in Cortina, creating, thanks to its cars and the new Grecale Cristallo Special Edition, a narrative thread full of the values of excellence and Made in Italy that always define the identity of the Brand of Modena, epitome of Italian elegance in the world. The heart of the Tridente is Casa Maserati: at the prestigious restaurant Alajmo Cortina, in Località Ronco, an immersive space was created to accommodate media, partners and guests in a refined environment, expressing the beauty and Italian culture through design, high-end furnishings and high-tech cuisine. Here, on February 10, the inaugural event took place which gave the official way to the activities of the Brand in the splendid setting of the Dolomites. In particular, the exclusive Opening Event has attended numerous personalities of the show, sport and entrepreneurship, including the spouses Bianchet, of the homonymous Swiss watch brand, and the famous American actor Jeremy Renner. Everyone was able to admire one of the wonderful Maserati Grecale Cristallo Special Edition on the outside of the location. To further enrich the event the presence of Roberto Bolle, E’toile of the Teatro alla Scala in Milan and new Ambassador of the Maserati brand, confirming its affinity to the Marchio del Tridente, a few months after its performance in the plant of Viale Ciro Menotti in Modena, an exciting moment within the celebrations for the return of the production of GranTurismo and GranCabrio in the Motor Valley. The International E’toile and Maserati share, in fact, the same values and a common vision: the search for harmony between aesthetics and performance, between emotion and technique. Elegance is not only a visual trait, but a way to move around the world. Beauty is not an ornament, but a language. Dynamicity is an attitude. Alongside the star of the dance, the Chef Massimiliano Alajmo, for several years Brand Ambassador, who welcomed the guests to Casa Maserati with a refined gastronomic experience, combining the beauty of high cuisine with the values of authenticity and innovation of the Trident. The same dialogue between related worlds found further expression within Casa Maserati through the world premiere of an exclusive object signed by the partner Giorgetti, a historic design brand, emblem of a manufacturing excellence capable of interacting naturally with the Trident universe. It has, in fact, made its debut the football NEREO, the new iconic object of the Collection of furnishings and complements Giorgetti Maserati Edition, in which every detail is the result of an extreme research, where aesthetics and function follow with sartorial precision, transforming the gesture of the game into a ritual of style. A collaboration started in 2025, which continues this year with the presentation of Nereo in Cortina and at Giorgetti Spiga – The Place in Milan, and which will see the launch of new furnishing proposals on the occasion of Milan Design Week in April. “The presence of Maserati in Cortina represents a natural extension of our way of understanding contemporary elegance: rooted in tradition, but able to dialogue with different territories and languages. In the heart of the Dolomites, together with our Brand Ambassador and Partner, we have created an experience outside the ordinary, always focusing on the customer and enhancing the authentic connection between Italian design and lifestyle. The new Crystal Grecale perfectly embodies this vision, interpreting our idea of customization through the Maserati Fuoriserie program, as an expression of uniqueness able to satisfy the most personal desires of our customers. The international context further enhances the value of our exclusivity on a global stageand makes our pride of being Italian even more tangible,” said Cristiano Fiorio, General Manager of BottegaFuoriserie and Maserati Chief Marketing Officer:. The Maserati Grecale Cristallo, the special edition of the Opening Event, premiered on 8 January, during the passage of the Olympic Flame at the historic plant in Modena. The new creation of the Trident was exposed to welcome guests at the entrance of Casa Maserati, while the first ten were used as courtesy vehicle. The symbol of purity, the Monte Cristallo oversta Cortina d’Ampezzo and becomes the conceptual matrix of the project, a place where matter and light meet with almost sculptural precision, creating an aesthetic made of balance and elegance. From this inspiration takes shape the new creation of the Fuoriserie program, conceived as a declaration of ambition, mastery and contemporary vision of Italian style. The central element of the identity of Grecale Cristallo is the exclusive Aureo Blue, a color Fuoriserie as certified by the specific livery on the fender, badge and trademark of the program. The naming tells a chromatic path that starts from the blue Maserati and evolves towards an increasingly pure and cold hue, up to lighten and evoke the glow on the snow and on the winter slopes. This blue base combines a light, but widespread golden mica, which recalls the symbolic value of gold medals and interprets the concepts of excellence, prestige and victory in a refined key. The external aesthetic is further enhanced by the 21′′ CRIO alloy wheels in diamond aluminum and by the new inserts of the front grill painted in the color of the body shop. Inside, the cabin reflects the same alpine inspiration through Premium Ice leather, a clear and elegant shade that amplifies the feeling of brightness and purity, together with exclusive finishes and content designed to express an idea of modern and deeply Italian elegance. To complete the configuration is included a package of Original Maserati Accessories, designed to enhance every detail. The set includes cushions with self-leveling logo, branded valve covers, personalized courtesy light and branded front mats, elements that emphasize the care and refinement of the Tridente. The special Grecale Cristallo series can be ordered on Modena, Trofeo and Folgore versions, maintaining all its distinctive content.
photo: Maserati press office
(ITALPRESS).
