VICENZA (ITALPRESS) – Recoaro Terme takes an important step in its relaunch path, presenting the new official logo of the destination, symbol of a renewed coordinated visual identity and a vision projected in the future. A graphic sign designed to simultaneously return the multifaceted and transversal attraction of the town of Vicentino and its village. The restyling of the brand is part of the wider program of regeneration and enhancement promoted by the National Plan Borghi – Line A (Investiment 2.1 “Attractivity of the Borghi”), funded with European funds of the PNRR.Parallelamente to the advancement of the restoration of historical buildings, the requalification of the Spa with a modern wellness and medical center, the reassessssment of the viability and public spaces (with scheduled closure within the year). The new logo, developed by the creative team of Capitale Cultura Group, represents the starting point of an integrated strategy, which aims to unify languages and tools online and offline, strengthening the recognisability of Recoaro Terme as a sustainable and attractive destination, between beauty, nature and well-being. The creative path was guided by a thorough study of the territory, which led to the development of various graphic proposals, born from the integration of scenic elements linked to the landscape, the Liberty style and the local tourist offer. The final choice is relapsed on a current and compact logotype, able to reinterpret and synthesize the identity values of the territory – thermal wellness, dialogue with nature, sport, landscape, historical heritage and Liberty architecture – projecting them towards a modern and shared vision. The Integrated Communication Plan, which also includes the restyling of the logo, is based on omnichannel strategies and phygital (which interweave physical and digital tools), designed to attract and faithfully attract different publics – families, culture enthusiasts, sportsmen and outdoor tourists – through emotional narratives and customized digital content. The promotion lines focus on five main themes: wellness, nature, history, food and outdoor, enhancing both the historical and cultural resources of the village and the experiences in nature and local excellence. The plan aims to build an integrated and sustainable tourist system, able to offer personalized and innovative experiences, strengthening the attraction of the territory at national and international level. Among the interventions in the design phase is the complete renovation of the portal www.visitrecoaroterme.it, in line with the new visual identity of the destination. They will follow the opening of a dedicated Instagram page and the renewal of the image coordinated on existing social profiles, to consolidate the online presence of the village as a cultural, natural and spa destination of excellence. Among the actions previewed also stands the realization of a WebApp in Augmented Reality on platform ARtGlass/Capitale Culture Group (international leader in this field), with interactive and immersive content, accessible through QR Code applied to a series of information totems in the historical village. The solution will help to make Recoaro Terme a real “ecomuseo” of Liberty, allowing you to explore twenty-one points of representative interest of this style, which in the historic village finds one of its highest expressions in Veneto. Through the WebApp you can also access a narrative podcast, which will tell the history, traditions and values of the territory in an emotional and engaging way. In support of the plan of account and valorisation of the destination, bilingual brochures (Italian and English), with QR Code integrated for the activation of routes in Augmented Reality, so arrich the experience of visiting, both physically and virtually. From the spring of 2024, Recoaro Terme and the thermal compendium of the Agno Valley are protagonists of a pilot project of cultural, social and economic regeneration, made possible by the European funds of the PNRR and oriented to long-term sustainability. “In the belief that to do things serve first of all ideas, we participated and won the Bando Borghi, which brought 20 million euros of investments thanks to the PNRR – said the mayor of Recoaro Terme, Armando Cunegato – An extraordinary figure, never seen in Recoaro, which is translating into fundamental works for the relaunch of our Municipality. We have made ourselves ready, with valid and concrete projects, able to grasp all the opportunities. This is how we are writing a new page for our community.” -photo press office Capital Culture Group –(ITALPRESS).
