ROMA (ITALPRESS) – Dacia continues to strengthen its position in the European market by focusing on a business model based on essential design, robustness and affordable innovation. The Renault Group brand is today recognized as one of the brands with the best price-performance ratio and maintains a structural advantage of approximately 15% compared to the market thanks to a cost-reducing design, an optimized industrial footprint and a slim distribution model.
The commercial success is confirmed by a high level of loyalty: over 70% of customers remain loyal to the brand when changing cars and about 80% remain within the group.
In 2025, sales were driven by leading models such as Dacia Sandero, for the second consecutive year the best-selling car in Europe, Dacia Duster, among the best-selling SUVs, and Dacia Bigster, leader in segment C in the second half of the year. The brand also exceeded the symbolic threshold of 10 million vehicles sold worldwide since the launch of Dacia Logan in 2004.
Looking at 2030, the brand’s strategy provides for a strengthening of electric mobility with four 100% electric models and an acceleration of the electrification of the range, with the aim that two-thirds of sales are electrified vehicles. At the same time, the house aims to grow in segment C.
In this context Dacia Striker, a new 4.62-metre multi-energy crossover that combines wagon, sedan and SUV features. The model will also be available in hybrid versions, 4×4 and GPL and will have a starting price of less than 25 thousand euros. Presented as part of the strategic plan “futuREady”, Striker will be officially unveiled in June and will join Bigster to strengthen the brand’s presence in segment C.
photo: Renault Group Italia press office
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