ROMA (ITALPRESS) – “The 2024 was defined by many a record year, in fact in 2025 we managed to do better. It has been a year to say little extraordinary regarding the numbers of arrivals and attendance, we have even exceeded the European competitors, this has filled us with pride. The 2026 also started in an extraordinary way, in these days we are seeing a small slowdown because of the international situation and there is a minimum of cooling in the tourist market, but we are confident”. Ivana Jelinic, managing director of Enit, said this in an interview with Claudio Brachino for the First Floor section of the Italpress agency. “I am convinced that in the coming weeks the situation will be back positive again. Alarms do not help the industry and do not even help the consumer to make conscious choices because Italy is a safe country; we are in a condition of tranquility and surely some markets will choose to come to Italy and, probably, someone who will not go for example in the Gulf Countries – he observes – maybe he will choose to come to Europe and in Italy because he considers it a safe destination. Tourism, moreover, is a very elastic sector and unlike others has this incredible ability to recover and do so in much faster times than other segments of the economy.”
Speaking of the Jubilee Year, Enit’s Ad ensures that the numbers were very positive: “It went very well. At first it had started a little in order and instead in reality the numbers have given reason to the organizers; we have closed with data and a level of satisfaction of the operators very high, then with the election of the new Pope we have had an impennata also of the Americans, who even have booked for this year and also for the next year”.
For Enit communication is central in strategy. “It is the most important thing because it is the main activity we develop every day, both in Italy and abroad – Jelinic explains –. We need to tell above all the less known territory. We are not like other countries that maybe have two important cities and a handful of significant monuments – he emphasizes – we are a very rich country and it is important to tell it every day, even with that cultural mediation that makes it closer to the various markets. We do not tell Italy in the same way to an American or Japanese, even there we must always pay great attention to present our country in the most attractive way possible with a particular eye also to young people”.
Finally, the question of the difficulty in finding staff in the tourist sector. According to Jelinic it is a problem that surely “existed and continues to exist, this is a very serious issue that our companies continue to face every day. The job market has changed a lot, expectations have changed, unfortunately working in tourism is not so appealing as we often imagine ourselves and this makes sure that less and less boys choose to work in the world of tourism. This is why both the Ministry of Tourism and the Government have launched several initiatives in this regard.”
As for the proper salary, today “things are changing – he explains – companies are also willing to spend not only the right but also more. Detaching tips, for example, is a strong incentive because it is an extra opportunity.”.
– Photo Italpress –
(ITALPRESS).
