MILAN (ITALPRESS) – Archived the Olympic Games of Milan-Cortina, from which an important international legacy is expected, the Lombardy Region now focuses on accessibility and silver tourism, that over 65. This was said by the Lombard Councillor for Tourism, Debora Massari, interviewed by the Italpress Press Agency. “While Expo 2015 has made us known internationally, the Olympics have consolidated the image of Lombardy, confirming its reputation internationally. It will remain a legacy at the level of tourist infrastructure, but above all of territorial marketing. The legacy of the Olympics will have to be very strong and will be” said Massari. For the future “we point a lot on accessible tourism and on the silver one, that is on tourism over 65. With the possibility of walking, which can be short or long. And that they are accessible to anyone, not only to people with disabilities, but also to over 80. We aim at a lumbar tourism that gives everyone the chance to travel safely with their families and have the opportunity to experience inclusive experiences” adds the Councillor. Many lights, but also some shadows, such as those represented by the lack of qualified personnel for the sector. “Today, unfortunately, in the tourist sector, certain works are classified as B or C series. So the message that is trying to pass our council member is what the work behind hospitality, allows you to grow over time. It is the message that must be given to families, which must be given to young people, that there is the possibility to grow within this environment because the request is really very high. So we are also working on the theme of training to elevate this type of work very oriented to the future, since tourism is growing exponentially and needs operators who can grow”. Finally, Debora Massari wanted to reveal what objectives it would like to achieve by the end of the legislation: “We will show a lot about territorial marketing, focusing on our many excellences that must be told outside. Marketing allows you to tell them why if we have a product or a service that works very well, but we do not tell them outside, it is as if they did not exist. Then we will focus on fairs, but above all on storytelling, digital and social stories. Then we will try to find “locals” that can tell their territory rather than a macroinfluencer that tells the beauties of Lombardy”.
Photos: Italpress
