MILAN (ITALPRESS) – BYD announces collaboration with British actor Daniel Craig on the occasion of the international launch of DENZA, the premium brand of the BYD Group. The engagement of the most iconic secret agent in recent years, is part of the international expansion strategy that will see the brand land, starting in 2026, in the main global markets.
DENZA, the world’s first premium brand entirely dedicated to new energy vehicles, aims to consolidate its presence on an international scale through a vision that integrates technological innovation and European-inspired design. A position that intercepts a growing demand for advanced, sustainable and technological mobility solutions. In this context, Daniel Craig, the most iconic secret agent of recent years, will accompany the launch during the year, helping to strengthen the brand’s recognisability and positioning in new markets. The partnership with a global stature represents a significant step in the international launch and development of DENZA. Among the key moments, stands the European debut of the Z9GT, flagship of the brand, scheduled for April 8 at the Palais Garnier in Paris. A symbolic event that sanctions the official entry of DENZA in the European market.
“Daniel Craig embodies a distinctive synthesis of strength, elegance and authenticity – values that fully reflect the identity of DENZA. In the expansion of the brand in Europe, Latin America, the Middle East and Africa, we are proud to collaborate with an artist capable of expressing, with his presence and character, the spirit of the brand. Together we intend to tell how technology, design and emotion can converge in a new vision of premium mobility” he said.
Stella Li, BYD Executive Vice President.
photo: BYD printing office Italy
(ITALPRESS).
