ROMA (ITALPRESS) – A total tourist expenditure of 13.9 billion euros, of which 3.3 billion generated in the luxury segment, and motivation of travel in Italy for more than 42% of international tourists: the impact of Made in Italy for the tourist industry analyzed by the Statistical Office of MiTur.
“But, in addition to the numbers, Made in Italy is much more – emphasizes the ministry of Tourism in a note -. Asset among the most important for the competitiveness of the Country System, to which the Meloni Government wanted to dedicate the national day of 15 April, the Made in Italy is an identity and cultural trait that contributes to delineating and characterizing the image of Italy in the world. A brand of excellence that – from clothing and fashion to agri-food and food and wine, from design to craftsmanship – connotes uniqueness and unrepeatable tourist experience in the Country. In a global context in which travellers show an increasing propensity towards authentic experiences, identity and high quality content, Italian destinations with a strong production specialization and able to propose themed itineraries – wine roads, design routes, visits to artisan laboratories – increasingly integrated in the general tourist offer. So much so that, to date, there are more than 185 thousand artisan companies that link Made in Italy to tourist demand, that is about 15% of total craftsmanship”.
– photo IPA Agency –
(ITALPRESS).
