MILANO (ITALPRESS) – Range Rover presents Traces, a site-specific installation designed for Milan Design Week 2026 together with the London studio of spatial design, Storey Studio. Located in the heart of Milan, at the Galleria Meravigli, the installation celebrates Range Rover Bespoke, the brand’s excellent customization service, where craftsmanship, creativity and individuality merge. Marking the second consecutive year of Range Rover at Milan Design Week, Traces is an ambitious installation that offers a sensory journey through memory, matter and instinct. In the wake of the previous edition, Futu: Connected Worlds, deepens the dialogue of Range Rover with the international design community and explores the authentic meaning of creating something entirely personal. “The Milan Design Week is one of the most significant events in the international design scene, able to bring together the protagonists of the most diverse creative areas to live and inspire the excellence of contemporary design. For us, it is the ideal setting to immerse yourself in the Range Rover philosophy: the creation of truly unique desire objects, thanks to the infinite possibilities of design and customization offered by Range Rover Bespoke. ‘Traces’ is an invitation to celebrate the customization of Range Rover not as a process, but as a deeply emotional experience, shaped by memory, places and instinct for beauty. We are proud to give life to this vision in collaboration with Storey Studio and present it alongside some of the most extraordinary handicrafts and creative voices of the current landscape,” said Martin Limpert, Global Managing Director, Range Rover. Combining spatial design, original films, commissioned art works and custom-made sounds, the installation leads guests on a sensory journey through creating something entirely personal, exploring how memory, place and material instinct plasm the choices at the base of a truly personalized vehicle. “The Traces installation of Range Rover brings the elements of the Range Rover Bespoke service beautifully to life, reserved for our most exclusive and demanding customers who seek a true distinction. Put the spotlight on the work of our artisans, from our paint experts to the embroidery team. This marks a new era for Range Rover Bespoke, while we continue to expand and refine the capabilities of the service, extending our commissioning suite worldwide,” said Anna Gallagher, Managing Director, Bespoke Operations. Guests move through three immersive chapters, where the spaces are designed to be perceived as much as they are seen. The mirrors, present along the whole path, evoke the infinite possibilities of the Range Rover Bespoke offer, from color and finish to embroidery and materiality. The first chapter, Memory and Color, immerses guests in a film directed by Felipe Sanguinetti, director of Buenos Aires and resident in Paris, whose work spans art, dance, fashion and music for customers such as Chanel, Louis Vuitton and the Royal Opera House in London. Projected on four walls and reflected in the surrounding mirrors to create an infinite spatial effect, the film traces the memories of the Argentine roots of Sanguinetti to its creative life, each anchored to a distinct shade. This refers to a founding truth of Range Rover: the color is inseparable from the place. Since 1970, dyed like Davos White, Masai Red and Bahama Gold have captured the spirit of places around the world. Today, through Range Rover Bespoke, customers can choose a shade inspired by any part of the world, in glossy, matt or satin finish. A suspended lightbox synchronizes with the evolving color palette of the film, flooding the space of its colors. The second chapter, Memoria and Motivo, it is divided into a more intimate environment, where four commissioned artists have created illustrations taken from their memories of Milan. The Materiality team of Range Rover Bespoke has in turn made original embroidery works in response to each illustration. The works, inspired by the illustrations of Hvass and Hannibal, Lisa Rampilli, Petra Borner and Jules Julien, are presented in champagne mirror windows set inside columns, whose interiors mirrored multiply each piece in an infinite reflection. The space is more peaceful and enveloping, with walls in linen-colored tensile fabric, low ceiling and two-tone wool carpet. An original sound landscape curated by the sound designers Father continuously flows through both chapters, offering an invisible thread of continuity throughout the experience. The third and last chapter, Memory and Matter, reveals the Pearl of Tay, a unique commission of its kind signed Range Rover Bespoke, inspired by the freshwater pearl of the Tay River, in Scotland. The space is conceived as a sort of landscape: black gravel under the feet, undulating perlescent ribs that run the ceiling inspired by water, and full-height mirror windows on both sides that host 14 objects selected by Bard, shop and gallery of crafts and Scottish design based in Edinburgh. Each object is created by a single material and relates to the landscapes and craftsmanship of Scotland, just like the vehicle itself. As a whole, they make up a picture of how place, materiality and tactility can inspire choices at the basis of the finishing of a tailor-made vehicle. Selected for their emotional and talismanic qualities, objects embody what Bard’s founder Hugo Macdonald describes as an ultra-terrestrial attraction: a charm that combines the ancient and futuristic and recalls the same instinct for the singularity that is at the base of the Range Rover Bespoke service. The Pearl of Tay is unveiled by a change of light, with the space that is activated around the car at the time of the entrance of the guests. Visitors are invited to conclude their experience in the bar area adjacent to the installation, curated with furnishings and lighting of the international design house GUBI. Space is defined by material heat and strength of form. The GUBI furniture partner presents a selection of pieces within the bar area, including the F300 Lounge Chair by Pierre Paulin. Daumiller Chairs chairs, Private dining tables, GUBI bar sets and Obello lamps shape a layered composition in which texture, tactileness and contemporary design meet. Radiated in the vision of GUBI to reinterpret the design icons presenting new ones, the environment creates a bridge between memory and invention.
photo: JLR Italia press office
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