MILANO (ITALPRESS) – Fiat participates in Milan Design Week 2026 imagining the car of tomorrow together with young designers. A collaboration that combines the historic brand and a group of students from two prestigious Italian design schools – IED European Institute of Design in Turin and ISIA Roma Design – called to present projects that conceptualize the type of car they would like to see circulate in the coming decades, with the aim of interpreting the future of urban mobility through the lens of Fiat values: compactness, strong personality and unmistakable DNA.
The presentation of the three finalist projects by the participants was held today in the exhibition space of Fiat – in the heart of the Tortona Design District. The event was attended by Olivier Francois, CEO of Fiat and Global Cml of Stellantis, François Leboine, Fiat Head of Design and Gaetano Thorel, Head of Fiat Europe.
“The participation of Fiat at Design Week in Milan I think it is necessary. Milan, in fact, is a metropolis and Fiat absolutely the leader in urban mobility ranging from two and a half meters to four meters. For this reason, we brought the coherence of our brand in Milan – said Thorel – . During the meeting today, we remembered the most iconic models, starting from the 500 of ’57 that, at the bottom, is a microcar of today, passing through the Pandina, up to the Mickey Mouse, which revolutionized the microcars and made them electric in Italy. Let us remember that in Italy the electrician is not much loved. The Mickey Mouse is the leader of microcars and is obviously only electric”.
In this perspective, “we asked three young designers to think about the next little Fiat, trying to understand how they mean it. The three finalists will be voted by those who visit our exhibition space during the Design Week and we will take inspiration to think about the next generation of small Fiats.”.
The projects presented, Thorel explained, reflect three fundamental characteristics for Fiat: compactness, simplicity and accessibility.
photo: xm4/Italpress
(ITALPRESS).
