About a month before its official debut in Rome on May 25, expectation is building for one of the most anticipated vehicles in recent years: the Ferrari Luce, which is expected to constitute a watershed moment in the Maranello brand’s history. It is the Prancing Horse’s first totally electric vehicle. In recent days, the debate has centered on its likely list price rather than its technical specs. According to Bloomberg, the start price is likely to be around €550,000. If these estimations are correct, the Luce will quickly lead the spectrum in terms of value, outperforming even models that are already regarded as exclusive and pricey. Among these, the Purosangue, the Maranello-based manufacturer’s luxury SUV, stands out, with prices starting at €450,000. Ferrari’s Luce is a key step towards addressing the energy shift without abandoning its core qualities of performance, design, and individuality.
News Source: 9Colonne
