MILAN (ITALPRESS) – The two wheels as an answer: to traffic that congests cities, to the increasing demand for sustainability, to the need to make more efficient times and movements in daily mobility. With this message the new communication campaign “Two wheels worth double” promoted by Confindustria ANCMA (National Association of Motorcycle Accessories Cycle), a “manifest project” that aims to redefine and position the role of motorcycle, scooter and mopeds in the contemporary urban scenario. The concept reverses a common perception: the two wheels are not half four, but double in terms of concrete advantages. In a context where efficiency is also a value metric, light and agile mobility solutions are established as a structural response to the criticalities of urban centres. Reduction of travel times, greater ease of parking, less environmental impact, usability, accessibility and flexibility of use: These are some of the factors that make the two wheels a strategic ally for citizens, businesses and public administrations. A model that helps decongest traffic and improve the quality of life in cities. The sector, moreover, reflects a change already in place: in recent years the demand for individual, sustainable and on-demand mobility solutions has grown significantly, also driven by the evolution of urban habits and the spread of new technologies. The campaign intercepts and amplifies this paradigm shift, speaking in particular to the new generations: Gen Z and Millennials measure the value even in terms of time gained, avoided stress and conquered freedom. In this scenario, the two wheels do not represent a filling, but a conscious, efficient and consistent choice with a dynamic lifestyle. “With this campaign we strongly want to affirm a simple concept: today the two wheels are a fruitful and concrete response to the challenges of urban mobility,” says ANCMA President Mariano Roman. “This is not only an individual choice already appreciated by road users (+43% of A licenses in the last 10 years and +77% of the market of two motor wheels), but a solution that brings collective benefits in terms of sustainability, traffic fluidity and quality of life. It is necessary to continue working so that this value is recognized and integrated more and more in the mobility policies of our cities.” “The language of the campaign – explained the manager of the Moto Group of ANCMA Fabrizio Corsi – is direct and essential and synthesizes the very essence of the two wheels: less bulky, less expected, less cost. More efficiency, more agility, more freedom. A change of perspective that finds expression in the claim: The two wheels are your choice of mobility that is worth double”. The visual then further strengthens the message with an immediate and distinctive formula: “These are not 4 wheels, but 2 that are worth double”The campaign, realized by the Agency YES!, will have a crossmedia declination, which includes digital affixions in the main Italian cities and reel themed on the social profiles of EICMA and the motorcycle houses enrolled to the association. “With this initiative – said Corsi – ANCMA renews its commitment to promoting modern, integrated and sustainable mobility, capable of responding to the current and future needs of urban areas. The two wheels are not simply an alternative choice. I am, today more than ever, an answer.”.
photo: ANCMA press office
(ITALPRESS).
