MILAN (ITALPRESS) – On the occasion of Milan Design Week, BYD chooses irony as a communication lever, overturning one of the most widespread ways of saying into a shock of energy and transforming skepticism into a brand value. “We do not want washing machines”: one of the most recurring comments when talking about electric vehicles. From here comes a direct and immediate creative concept. In the video, a boy sitting on a Haier washing machine naturally answers the comment “Bella washer”, revealing an innovative secret, in step with the times: the car, a Dolphin Surf, feeds the laundry. A distinctive approach also on the social level: instead of obscuring or counteracting detractors, BYD integrates their comments into the creative process, converting them into compelling content that put the brand into play in an authentic and contemporary way. The first results validate the operation: the content has already exceeded 100,000 views in one day, confirming a strong response of the public and a wide organic diffusion. An ironic way to convey a precise message: the electric car is not only a sustainable alternative, but an enabler of new concrete features. V2L technology (Vehicle-to-Load) becomes the protagonist, demonstrating how the car can evolve from a simple means of transport to a clean and versatile energy source. An idea that is told to all Italians through a targeted social campaign that innovatively enhances the partnership with Haier and the experiential project centered on Dolphin Surf and Vehicle-to-Load technology (V2L). The result is an extension of the concept of electric mobility: from simple driving solution to intelligent energy platform able to interact with the domestic and urban environment. Until 26 April, within the Haier installation, a BYD Dolphin Surf will demonstrate daily the potential of V2L technology, feeding one of the most iconic and widespread Haier appliances in Italian homes. With this activation, BYD consolidates its position as an innovative and culturally relevant player, able to dialogue with the public also through the codes of irony and contemporaneity.
photo: BYD printing office Italy
(ITALPRESS).
