From May 12 to 15, New York will host the fourth edition of Italy on Madison, an initiative promoted by the Italian Trade Agency (ITA) to showcase Italian companies in the United States. Over the years, the event has gradually established itself on New York’s calendar of initiatives dedicated to Made in Italy, becoming a meeting point for companies, industry professionals and an international audience.
The aim is to connect Italian businesses with the American market through a format that combines trade promotion, networking and cultural storytelling, presenting Made in Italy not only as a product, but as an expression of style, craftsmanship and identity.
The project revolves around the presence of more than two hundred Italian brands operating across different sectors, from fashion and design to footwear, accessories, eyewear, beauty and food & wine. The idea is to offer a broad image of Italy’s production system, bringing together craftsmanship, industrial production, tradition and innovation.
The central venue will be the ITA Townhouse on Madison Avenue, transformed for the occasion into an exhibition and immersive space conceived as a journey through Italy. Each room is designed as a different stop along the way: design installations, fashion collection presentations and food and wine moments will accompany visitors throughout the day.
Alongside the companies, several figures from Italy’s creative world will also take part. Among them are Gilda Bojardi, editor-in-chief of Interni magazine, and designer Paola Navone, who is overseeing the creative direction of the initiative.
The program includes a series of public activities: talks, masterclasses, demonstrations and tastings will shape a schedule designed to encourage direct interaction and present the products in an experiential setting.
In this context, Italy on Madison presents itself as a tool for both economic and cultural promotion, with the aim of strengthening the presence of Italian companies in the U.S. market while also consolidating the image of Made in Italy.
