ROMA (ITALPRESS) – Italian Elegance, urban culture and contemporary music meet in the videoclip of “Dedica”, the new single of Ernia, available from September 4 on radio and all digital platforms, which sees protagonist Lancia Ypsilon in a suggestive sequence set in the streets of Milan. The musical project is an authentic tribute to the city that accompanied the human and artistic growth of one of the most appreciated interpreters of the contemporary music scene. In particular, in the song, Milan goes beyond its geographical dimension to become a living presence, symbol of ambition, belonging and continuous research of itself. So, a dynamic city full of contrasts, offering endless possibilities and, at the same time, continually testifies who lives it. In the videoclip, Ernia’s personal connection with Milan takes shape through a cinematographic language: the artist’s face is projected on the iconic places of the city and on those linked to its history, while Lancia Ypsilon crosses the urban scenario by naturally entering into a narrative that interweaves personal identity and contemporary culture. Characterized by a sinuous design on the outside and sophisticated on the inside, the first model of the new era Lancia combines relevance, innovation and sustainability, turning to a new generation of Lancisti who want to live their time with great personality. And it is not surprising that Milan is the first meeting between Ernia and Lancia Ypsilon, being a central place for both. In fact, the Lombard capital hosted both the world premiere of the new model in 2024 and the debut last April of the New Ypsilon Turbo 100. Designed for those who love a direct and dynamic guide, this latest novelty combines the unprecedented 100 CV turbo petrol engine with the six-speed manual gearbox, positioning itself as the most accessible solution of the range, without compromising on style, comfort and customization of equipment. This is how Lancia Ypsilon’s multi-energy strategy includes hybrid, 100% electric and petrol versions, which meet any need for mobility and personal taste. Among the most representative Italian artists of his generation, Ernia has built a deep relationship with its audience over the years, transforming personal experiences and intimate reflections into a direct and engaging narrative. “Dedica” closes the chapter of “For Money and For Love”, one of the most personal projects of his career. A double platinum record, the album debuted in the first place on the FIMI/NIQ chart and brought seven tracks to the top 10 of the best-selling singles, as well as the successes of “For You”, “Berlino” and “Fellini”. In 2026 Ernia was also protagonist on the main Italian stages with the ONLY FOR LOVE Tour Live 2026, followed during the summer by the ONLY FOR LOVE Summer Tour. Finally, it should be remembered that the presence of Ypsilon in the videoclip of “Dedica” marks a new chapter of the path undertaken by Lancia in the world of Italian music, through meetings with artists, generations and different languages. Experiences aimed at approaching the Lancia brand to the languages of contemporary culture through an authentic contamination between design, creativity and music.
– Stellantis press office photos –(ITALPRESS)
