PARIGI (FRANCIA) (ITALPRESS) – Renault announces the appointment of Jean-Pierre Diernaz to Vice President Renault Brand Global Marketing and Chief Branding Officer to the brands from September 14. As vice president Renault Brand Global Marketing, Jean-Pierre Diernaz will have the task of consolidating the preference for Brand, speeding up the transformation of Renault’s marketing policy and contributing directly to the dynamics of corporate growth. It will manage all marketing activities of the Brand Renault, with the ambitious goal of developing a more digital model, based on customer knowledge, data, artificial intelligence and performance management. His mandate is part of a more ambitious project: marketing an even more powerful leverage of value and growth, aligning more and more Brands, customer experience and commercial results. Its international vision and experience in the automotive sector will contribute, in particular, to continue the dynamics started in Europe at the level of electrification and to consolidate the positions of Renault on the main international markets. As Chief Branding Officer to the brands will also have the task of developing the value and complementarity of the Renault Group brand portfolio. It will ensure its consistency, at the same time affirming the singularity of Renault, Dacia and Alpine, in order to increase its attraction, differentiation and contribution to the growth of the Group. This appointment goes hand in hand with the implementation of the futuREady plan, which defines the path of growth and competitiveness of Renault Group.“Jean-Pierre Diernaz joins our team at a key moment for Renault. In recent years, we have started a profound transformation of the Brand and our goal is to go further: to put the power of the Brand, the knowledge of the customer and the new technologies to the service of stronger and more sustainable growth. Jean-Pierre will have the task of continuing the work already started to increase our ability to create emotion, desire and preference for the Brand. It will also make a fundamental contribution to the evolution of marketing activities, further integrating data, AI and new performance management tools. His ability to merge creativity and digital innovation at the service of the business, combined with the international vision, will be fundamental to carry out the dynamics already started in Europe at the level of electrification, support the development on international markets and accompany the implementation of the futuREady plan”, says Fabrice Cambolive, CEO of the Brand Renault and Chief Growth Officer of Renault Group. With over 25 years of experience in the automotive industry, Jean-Pierre Diernaz has acquired proven marketing, digital transformation and development skills of the Marches. He began his career working for Ford in France and in international markets, before joining Nissan in 2005 as Director of Advertising in Europe. He has held several leadership roles at European level, especially for Infiniti and his activity as electric vehicles, before covering the position of Vice President Marketing & Digital Europe. In 2019, he joined MotorK as Chief Strategy Officer, contributing to the development of the company in the field of digital transformation of the car industry. Subsequently, in 2024, he joined General Motors as Chief Marketing Officer and then CEO of General Motors Europe, while maintaining the position of Chief Marketing Officer Europe.
– Photo press office Renault –
(ITALPRESS).
