ROMA (ITALPRESS) – While the cost of life continues to weigh on the Italian budgets, FIAT confirms its brand vocation close to people and launches the new commercial initiative “Prezzo Protetto”, dedicated to two of the most representative models of the range: Pandina and Grande Panda. In the last twelve months, household spending for energy goods has grown by 12.8%, while many first-need goods have recorded increases that in some cases have led prices to double or even triple over a few years ago. Looking at the autumn months, concerns do not diminish: energy, fuels and house costs continue to represent some of the most dynamic expenditure items and a new phase of relapse could come at a time when families are still absorbing the effects of increases accumulated in recent years. It is precisely in this scenario that FIAT chooses to make a concrete gesture. With “Prezzo Protetto”, the brand makes its commercial offer even more accessible, proposing even better conditions than those available twelve months ago. The protagonist of the initiative is Pandina, the most sold car in Italy, available from 9.950 euros in case of financing Stellantis Financial Services and scraping of a vehicle up to Euro 5 or any Fiat car in permuta. Pandina Hybrid is not only accessible as a purchase price but is also economical in daily management thanks to contained consumption. In fact, under its design immediately recognizable and timeless, it beats an all-Italian heart: a three-cylinder FireFly 1.0L engine with 65 CV, combined with a six-speed manual gearbox, supported by mild-hybrid 12V technology that allow it to be consumed in the mixed cycle of 5,0L/100Km and a range of over 700 km with a full fuel. Next to her, the new Grande Panda with new Turbo 100 petrol engine and 6-speed manual transmission is proposed with Stellantis Financial Services funding at 14.950 for all even without used to scrap. Conditions more advantageous than those of September 2025 confirming the brand’s will to offer modern mobility and accessible to as many customers as possible. With these initiatives FIAT reaffirms the values that have always characterized its history: closeness to families, attention to the real needs of people and ability to propose smart, safe and innovative cars without sacrificing economic accessibility. “For over 125 years FIAT has accompanied the daily life of Italians. At a time when many families have to deal with the increase in essential costs, we want to give a concrete signal. With ‘Prezzo Protetto we provide two key models of our range with even more advantageous conditions than a year ago, confirming our commitment to making mobility accessible to all”, says Alessio Scutari – Managing Director Fiat and Abarth Italia. With Pandina and Grande Panda, FIAT continues to interpret its DNA: offering simple, ingenious and accessible mobility solutions in purchasing and managing, designed to meet the mobility needs of today and tomorrow.
– Stellantis press office photos –(ITALPRESS).
