MILAN (ITALPRESS) – The sector that groups audiovisual publishers, i.e., those who produce Dvd, Blue Ray and 4K has some problems, first and foremost VAT at 22 percent, but also the lack of tax credit and piracy. This is what Luciana Migliavacca, president of Univideo, the association that groups the 28 Italian audiovisual companies, which produce, replicate, do the authoring of the so-called “physical media,” said in an interview with Italpress. “We would like a decrease in VAT,” Migliavacca explains. “This would mean a bit of a discount for those who go to buy the physical media. We asked for tax credits exactly like those who produce films, because we produce and spend the same way. The physical medium has a definite cost.” The president of Univideo then made an appeal to the trade associations, which no longer buy Dvd, to return to offering these products: “The trade, both consumer electronics and bookstores, have abandoned the sale of physical media within their stores, we hope there will be a rethink, because in the physical media there is the same content that is on the streaming platform, but the Dvd you see it where and when you want, you collect it, you can always have it. Whereas for streaming, the right may end.” And on streaming platforms he said, “We do not consider them enemies, in fact we are brothers, so much so that we want to bring them into Univideo.” Why return to DVD? Because, according to Migliavacca, “the physical medium belongs to film lovers and collectors, but also to those who love a film and want to keep it at home. He sees it as he wants, with whom he wants, he can pause it. A film is culture and therefore a DVD contains culture. It is the historical memory of cinema. We don’t want the Dvd to be something from the past that comes back. The cinema, the content, the value, the authorship of the past must remain in the homes of Italians. Everyone’s video library allows them to show what they want when they want it.”(ITALPRESS).
Photo: Italpress
