SAN DONATO MILANESE (MILANO) (ITALPRESS) – An opportunity not only to celebrate an adventure lasting a quarter of a century but also to present a new version: the Mini Untamed edition, which becomes part of the product offer of Mini Countryman as a special edition, expanding the range of its largest model with a new variant particularly robust and adventure oriented.
“A constant that Mini has always had is the ability to express the personality of the guide – said Federica Manzoni, Head of Mini Italia -. The fact that today we have special editions is precisely to witness this peculiarity. And today, with the unveiling of the Untamed edition, we celebrate the adventurous spirit of our brand.” The car highlights qualities that are already part of the DNA of MINI Countryman: robustness, versatility and spirit of exploration. At the centre of the renewed exterior design there is a reinterpretation of the front grille, characterized by a vertical geometry while the new angle inserts emphasise the vertical setting and give the vehicle an even more decisive aspect. Finished in the exclusive Dark Steel color, the grid frame creates a strong impact, strengthening the premium character of the car. The external colors developed specifically for the Untamed Edition are inspired by natural, terrose and mineral shades. In addition to the exclusive Hideaway Grey and Nomad Blue colours, Nanuq White and Midnight Black will also be available. Nomad Blue will be made available in the Frozen variant in March 2027 and will be the first opaque coating to be introduced in the production of Mini series.
Its surface changes the perception of vehicle proportions, enhancing surfaces and lines and creating a particularly sculptural and premium look. The roof will be available in Glazed White and Jet Black colors. Among the features of the new edition are the new Pirelli Scorpion All Terrain Plus tires, mounted on exclusive 19-inch alloy wheels with a dedicated design. These guarantee a higher traction and give the vehicle a stronger and stronger presence.
The testurized protective films applied to the wheel, the side miniskirts and the Power Dome help protect the body, while emphasising the robust character of the edition. The new protection elements underscore in Dark Steel finish, along with the exclusive Untamed logo on the C-mountain, further strengthen its distinctive identity.
The new car also offers an optional roof curtain, developed with the Italian brand Autohome, which can be opened in seconds thanks to integrated gas pistons. Materials resistant to weather, panoramic openings and an interior studied in detail make it particularly useful for outdoors. Mini also collaborated with the Helinox company to create an exclusive camping collection that includes folding chairs and camping tables.
ABS, DSC and steering systems have been specifically calibrated to fit all-terrain tires and, in combination with the ALL4 intelligent integral traction, the edition offers greater grip and driving safety on a wide variety of surfaces while an optional towing hook allows up to 2,000 kg. The roof capacity is up to 75 kg during the march and up to 300 kg per vehicle.
“A beautiful birthday to celebrate today, that of the new Mini, the Mini under the aegis of the BMW group – said Sergio Solero, CEO of BMW Italy -. Obviously we all know the Mini Classic, designed by Issigonis, but in 2001 we launched our first Mini under the BMW group, which then evolved over time, with various versions, new cars, the cabrio version and the electric versions, which today are a great success also on the Italian market. More than 10% of the Mini we sell in Italy has an electric powertrain and, meanwhile, the Mini Countryman has become the most chosen Mini by Italians: about 48% of the Mini sold in our country is now a Countryman.
We want to celebrate the 25 years of Mini with a special edition – it has emphasized -, the Untamed Edition, that we present preview today, with deliveries from January next year. It is a version that brings the outdoor values and experiences together, on the model of Mini Countryman we know, with a very special design and a nice collaboration with a tent on the roof, to really enjoy an open-air weekend,” he concluded. Since its launch on the Italian market in 2001 under the management of the BMW Group, the MINI brand has recorded an extraordinary commercial success, exceeding the total 480.000 units delivered in Italy, of which 350,000 still circulating today.
Presented in September 2001, in just four years the car has exceeded 86,000 units sold in the country, electing Italy immediately among the reference markets globally, thanks to the appreciation for design and sports guidance. At the classic Hatch versions, strategic successes such as the MINI Countryman, which for example represents 48% of the total sales of the brand in Italy. In recent years MiniI has also deeply renewed its range by extending the offer of electric motorizations, recording a strong appreciation of the Italian public with a sales percentage of purely electric models of 10%.
– Photo xu9/Italpress –
(ITALPRESS)
