ROMA (ITALPRESS) – The International Boat Show 2026, scheduled from 1 to 6 October in Genoa, sees Alfa Romeo as Official Car of the prestigious event. Among the first three nautical Salons of the world ranking for industrial relevance and international positioning, the event returns to the spaces of the Waterfront of Levante, designed by Renzo Piano, with six days dedicated to the new frontiers of the boat and the passion for the sea. The partnership between Alfa Romeo and the International Boat Show speaks the language of Italianity, understood as a vocation to design quality, attention to detail and research of the performance that, for generations, unite the car builders and shipyards of our country. For the duration of the event, the Alfa Romeo range is present both as an official fleet, with an exclusive courtesy service, and through static exhibitions that see the protagonist of the new edition Luna Rossa, declined on the models Junior, Tonale, Giulia and Stelvio. A project that marks a further development of the collaboration between two Italian icons united by the same vision: to innovate without pause, excel in sport and constantly push beyond its limits. Great curiosity will certainly arouse the spectacular Giulia Quadrifoglio Luna Rossa, the special series produced in only ten specimens, already all sold, characterized by specific technical interventions and a carbon kit that enhances its aerodynamic efficiency. The impressive Alfa Romeo motorhome, the protagonist of the traveling tour “Road to Naples 2027”, that crosses Italy and Europe following the locations of the preliminary races of the Louis Vuitton 38a Americàs Cup, up to the landing in the Gulf of Naples for the most famous sailing event in the world. At each stage, the public can discover the novelties of Biscione and experience an immersion in its universe, between sport, style and Italian identity.
Among the highlights of the event is the award ceremony of the Design Innovation Award, organized by Confindustria Nautica and scheduled this evening, to which will participate Santo Ficili, CEO of Alfa Romeo and Maserati, called to deliver the Award to Carrier. A recognition of the particular symbolic value, which celebrates not only the achievements, but also the imprint left in time in the Italian nautical sector and the people who shared the path. An occasion that highlights the affinity between Alfa Romeo and the world of nautical, both expression of a culture in which competence, performance and design care transform technology into passion and emotion. The Salone also offers the opportunity to strengthen Alfa Romeo’s dialogue with some prestigious companies close to the Marchio, through a series of meetings that will feature Eugenio Franzetti, Head of Global Marketing Alfa Romeo. Open the program is the exciting talk with the team of Luna Rossa, which will follow on 3 October the meeting with Eberhard & Co. and on 4 October the one with Anantara Hotels & Resorts. Three appointments with active partners in different areas, combined with the ability to combine tradition and innovation and translate their identity into distinctive experiences.
– Stellantis press office photos –
(ITALPRESS).
