Suzuki is “Car of Eicma” 2024

TURIN (ITALPRESS) – Suzuki is “Car of EICMA” and will be one of the protagonists of the world’s most important exhibition dedicated to two-wheelers, which will be held at the Fiera di Milano from Nov. 7 to 10. To celebrate this recognition, Suzuki, in addition to making available an endowment of cars to the Eicma organizer, will display two exclusive vehicles that share the same eye-catching black and yellow livery: the GSX-8R Cup prototype and the Suzuki Swift 8R. The GSX-8R Cup, a racing version designed for the racetrack of the GSX-8R from which it is derived and was first unveiled at the Suzuki Motor Fest in Misano in May 2024; it will be on display during EICMA during EICMA it will be possible to admire two examples on display in the heart of the fair, along Viale Italia and between Halls 18 and 22. Alongside the sports car, Suzuki will unveil the Swift 8R, an exclusive one-shot version of the famous, compact passenger car in the Suzuki range, which echoes the colors and spirit of the GSX-8R. The Swift 8R will also be visible along Viale Italia, ready to enchant visitors. “What an honor to be chosen by EICMA as their car! EICMA is the most visible showcase of the motorcycle world, attended by enthusiasts, professionals, operators. For the occasion, Swift wears the livery of the 8R CUP prototype, the modified Suzuki 8R, prepared to grow young talents on the track and entertain the talents “young inside,” says Massimo Nalli, President of Suzuki Italia. “I am grateful and proud of the partnership with Suzuki, and I am pleased that this important brand has seized the extraordinary opportunities for visibility that our exhibition event is able to offer: I am sure it will be a fruitful collaboration for both of us,” said Federico Aliverti, EICMA general manager.

photo: press office Suzuki Italy

(ITALPRESS).