BOLOGNA (ITALPRESS) – At a meeting organized this morning in Bologna that was attended by more than 350 companies supplying branded products, Conad launched the Manifesto for Private Label. Strategic lines for the sustainable development of Conad MDD and its product lines were presented, based on the continuous and measurable improvement of the share of turnover generated by the activities identified by the ESG criteria, defined by the UN 2030 Agenda. During the meeting, the agreement between Conad and Sace to support the economic and environmental sustainability of the more than 700 suppliers of private label products was announced. The agreement, which is unique and exclusive in nature in the sector, includes a series of joint initiatives aimed at promoting sustainability throughout the supply chain. Conad will make available to its suppliers of branded products – with particular focus on SMEs – the insurance and guarantee services offered by Sace, enabling a better dialogue with reference banks, in a medium/long-term path that supports the supply chain with the aim of facilitating access to credit, providing greater liquidity, supporting the resilience and competitiveness of the sector.Conad will also offer its partners webinars and training sessions delivered by Sace’s Education &Connect Solutions Hub on products and services aimed at companies in the agribusiness and Made in Italy sectors.”For Conad, sustainability is one of the pillars of its long-term development strategy,” said Francesco Avanzini, general manager of Conad. “This agreement with Sace is relevant because it is a concrete help for companies that are our partners in the development of Conad-branded products and that face the ESG transition with determination but sometimes need specific skills and knowledge. As distribution is increasingly at the center of the economic system, we feel it is important to collaborate with those who share our commitment to sustainability.” “The agreement represents a concrete example of synergy with one of the biggest leaders in large-scale distribution in Italy to pool know-how and skills that go in the direction of sustainability in order to be able to support the entire supply chain composed of more than 700 Conad-branded suppliers,” said Alessandra Ricci, managing director of Sace.(ITALPRESS).-Photo: Conad press office-
