MILAN (ITALPRESS) – A grandmother hearing her grandchild’s voice, a mother hearing her child speak, a dialogue between a husband and wife, two friends sharing their passions. These are some of the emotions that characterize everyday life and that could not be fully experienced with hearing loss. It is precisely these emotions, experienced by real people, that are at the center of the new awareness campaign on hearing prevention and care launched from today by Amplifon in Italy and Spain through television and digital platforms (https://youtu.be/Amplifon_UnTestDellUditoSpeciale).According to the World Health Organization, around 1.5 billion people in the world today live with a form of hearing loss (or hearing impairment) and their number is expected to rise to 2.5 billion in 2050. In Italy alone, 7 million people have a form of hearing loss today. In Europe, 56 percent of people with hearing loss have never had a hearing test. Only 30% of them check it at least once a year . The data show how hearing loss appears to be on the rise worldwide, even given demographic trends, making prevention and awareness activities essential. Several scientific studies, moreover, show the close connection between hearing loss and cognitive decline .For this reason Amplifon, a world leader in hearing care services and solutions with 20,300 people and 10,000 stores in 26 countries around the world, has designed a new campaign to show how hearing well means not only recovering hearing but also fully experiencing social relationships with loved ones.The campaign is called “A special hearing test” (A special hearing test) and features real Amplifon customers who, during a regular in-store hearing checkup, are thrilled to hear a surprise special message from a loved one, grandchild, child or friend. A surprised face, a smile, a tear, a scream are some of the emotions born from this “special test.” These are emotions that can be fully experienced when one is able to feel well. The campaign claim is “It’s not just your hearing. For us, it’s your life,” because for Amplifon, improving the quality of people’s lives is a promise that is renewed every day and takes shape through audiological expertise, technological innovation and, above all, the empathy and care that comes from its mission. In this context, in particular, also essential is the role of the hearing care professional, the professional who helps people recognize and treat their type of hearing loss, constantly assisting them along the rehabilitation path with a scientific method, proprietary technologies, humanity and kindness. Amplifon offers free hearing tests in all its stores in Italy. The campaign, signed by creative agency Small and production company Indiana Production, is on air from today on the main TV channels, digital platforms and social media in Italy and Spain with 90-, 30- and 15-second versions.
– Amplifon press office photo –
(ITALPRESS).
