SAN DONATO MILANESE (MILAN) (ITALPRESS) – For the second consecutive time, dealers have chosen BMW as the best brand in Service, confirming the previous year’s result. The result of the DealerSTAT 2024 study was announced during the fourth edition of Service Day. Dario Mennella, Customer Support Director of BMW Italy, received the award during the session “Service Factor – Impact of Electricity, Business Opportunities and Network Satisfaction. “It is a great pride to be able to receive this award, a certificate of confidence that the entire BMW Service Network places in the daily work of reading the market together and offering a service that is ever closer to our Customers. We will continue the constant dialogue with our Partners to make the Service experience of Customers easier and easier, thanks to the integration in a single ecosystem of all the information of cars and customers, to facilitate the work of all the people in the Workshop. In addition, we will continue on the path of making Proactive Care more widespread, an approach that consolidates the Customer’s relationship with the preferred Service Partner,” says Dario Mennella Customer Support Director BMW Italy.The study, through the voice of dealers, annually highlights areas of strength and areas for improvement for each brand by stimulating moments of discussion with the management of the Houses and promoting development and alignment activities with the Network. BMW won the award with a rating of 4.05 (on a scale of 1 to 5), which is much higher than the Italian average. Among the various issues analyzed, BMW came out on top in market understanding and management of the after-sales business and in the effectiveness of policies to develop the end-customer parts business. The brand ranked between first and second in as many as 8 out of 12 categories and better than the Italian average for all 12 categories surveyed.
photo: press office Bmw Group Italy
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