TURIN (ITALPRESS) – Cristiano Fiorio has been appointed head of Alfa Romeo Marketing and Communication global and reports to Santo Ficili, CEO of the Alfa Romeo and Maserati Brands.Born in Turin, Italy, in 1972, married with two children, Cristiano Fiorio joins Alfa Romeo in 2021 assuming the role of head of the Formula 1 project, with the task of maximizing the results and return on investment of this strategic global Marketing operation. In addition, as head of the brand’s strategic projects, Cristiano led from the very beginning the 33 Stradale project, which marked the brand’s return to the world of custom-built cars after more than 50 years. Having joined the Fiat Chrysler Automobiles Group (FCA) in 2013, Cristiano Fiorio has progressively taken on major strategic roles: head of Brand Marketing Communication EMEA; in charge of advertising, digital, events, sponsorships and exhibitions for all FCA brands. Since November 2019, he has also headed the New 500 electric launch team. Previously, for the EMEA region, he was in charge of cross-brand communication services and the brand promotion entity for all Group brands, with responsibility for events, licensing and merchandising.Prior to his experience in the FCA group, Cristiano Fiorio worked in the field of major events, tourism and in companies specializing in sports events, sports and marketing communication. He is a board member of Basicnet (brands Superga, Kappa, Sebago, Kway and others). Cristiano Fiorio takes over from Eligio Catarinella, who assumes the role of Stellantis sales and marketing manager for the Enlarged Europe region, reporting directly to Jean-Philippe Imparato, chief operating officer Enlarged Europe.(ITALPRESS).-Photo: Alfa Romeo/Stellantis press office-
