ROME (ITALPRESS) – BAT Italia, a leading consumer goods company with a multi-category product portfolio in the nicotine sector, announces the appointment of Francesco Mancuso as Corporate Communications Manager. This choice marks a decisive step in the transformation of corporate communications, increasingly integrated into the Group’s global vision and deeply rooted in the values of innovation, sustainability and dialogue. The appointment, which came as a result of the corporate reorganization that puts the new CoRA (Corporate & Regulatory Affairs) division, headed by Andrea Di Paolo – Corporate & Regulatory Affairs Director, at the center, will enable Mancuso to respond effectively to the challenges of the industry, in line with BAT Group’s global strategy.With the appointment as Corporate Communications Manager, Mancuso will be tasked with leading BAT Italia’s corporate communications, which is becoming increasingly central at a time of profound transformation of a business that is focusing on the New Categories of reduced-risk products. In this role, in addition to the responsibility of consolidating BAT’s reputation and developing initiatives to foster constructive dialogue with key stakeholders, he will also have the task of creating communication strategies to promote BAT’s commitment to innovation and sustainability, in line with the company’s purpose of building a better future, “A Better Tomorrow.””Communication is much more than a business function: it is the engine that connects strategic vision and concrete action, people and values. I am honored to take on this new position and I thank BAT Italia to be able to contribute to the growth of the company at a time of such an important transformation for the whole sector.”-said Francesco Mancuso-“Our challenge will be to create an ecosystem in which channels, strategies and languages are increasingly integrated with each other and adaptable to the different contexts in which we already operate, aiming not only to convey a message, but above all to build a shared path that guides us, with common and measurable objectives, toward the construction of a better future. I am thrilled to be able to work in a team in which each member, each with his or her own uniqueness and skills, will contribute in a decisive way to best meet the challenges of the near future.”Born in ’85, Francesco Mancuso, a graduate in Business and Nonprofit Communication and a freelance journalist, has gained a decade of experience in the corporate communications sector, particularly in the pharmaceutical field where he has been able to consolidate his expertise not only in media relations but also in the creation of awareness campaigns in different therapeutic areas, such as vaccines, contributing to the creation of new languages and ways of informing different audiences. Since May 2022, Mancuso has joined BAT Italia as Corporate Digital Communication Manager, steadily expanding his responsibilities and taking charge – in addition to the company’s institutional digital strategy – of the development of projects related to the fight against smuggling and the implementation of sustainability campaigns, crucial within the corporate narrative.With this appointment, BAT Italia further strengthens its ability to adapt and respond to the growing evolutions of consumers, stakeholders and the communities in which it operates, aligning itself with the global strategic objectives of the Group, which has embarked on a path of transformation towards a smoke-free world, “A Smokeless World.”-photo press office BAT Italia -(ITALPRESS)
