TURIN (ITALPRESS) – Lancia is inaugurating “Nuova Ypsilon Experience Days,” an unconventional initiative designed to celebrate, outside exclusive Lancia showrooms, the elegance, innovation and driving pleasure of the new model. Starting this week and running until December 15, in fact, the 160 Lancia Companies present in Italy will identify the most evocative locations in their territory, those with the highest turnout and charm, to let people live an engaging brand experience on site. It will therefore be possible to admire the fascinating New Ypsilon in front of the most prestigious charming hotels or in the most famous shopping galleries, but also in the lively nightlife areas or in the streets adjacent to theaters or museums of international renown. All sites share the elegance that makes Italy a unique place in the world, rich in history, art and culture. In particular, in each location and for the entire weekend, a Lancia-branded exhibition area will be set up, with an example of the New Ypsilon at the center, surrounded by refined furnishings and digital installations that offer an authentic feeling of welcome typical of an Italian home. In addition, in order to make the experience even more memorable, a number of artistic and musical performances are planned, in line with the values and identity of the Brand.Clear at this point how the exclusive “Nuova Ypsilon Experience Days” bring to the heart of the cities adorned with Christmas lights, that touch of exclusivity and welcome that can be found in the Case Lancia, the renovated showrooms characterized by the brand’s new corporate identity. Here, in fact, visitors can enjoy a premium customer experience, thanks in part to the renewal of the sales force, composed of dedicated and certified Lancia salespeople. The same experts who will lead the participants in the different locations involved in the “Experience Days” project to discover the New Ypsilon, which blends tradition and innovation in a distinctly Lancia combination.It should be noted that these “open-air” exhibitions also allow for exhilarating test drives on board the new car, appreciating its unparalleled handling, efficiency and performance qualities. In particular, the hybrid version is powered by a state-of-the-art hybrid engine with a 1.2-liter displacement of 100 horsepower, 48V 3-cylinder technology, which combines maximum efficiency with maximum reliability, ensuring an extremely smooth driving experience and, in some conditions, even electric mobility. Instead, the 100% electric version, concretizes the brand’s vision in terms of range, charging time and efficiency for performance at the top of its segment. The model is equipped with a 156-horsepower motor and a 51kWh battery pack, providing a range of up to 403km and a 24-minute fast charge (to go from 20 percent to 80 percent) or 100km in 10 minutes. Finally, participants in the exclusive “Nuova Ypsilon Experience Days” can learn in detail about the unmissable financial offer that, until December 31, allows them to get behind the wheel of the Nuova Ypsilon Hybrid right away with a monthly installment of 200 euros for 48 months. Alternatively, the New Ypsilon Electric is available 200 euros for 36 months. Note that in both cases, the first payment will be made after 90 days. At the end of the financing, the customer can choose to replace, keep or return the vehicle.
photo: stellantis press office
(ITALPRESS).
