ROME (ITALPRESS) – The luxury cruise market is a growing segment in the tourism industry, characterized by exclusive and personalized offerings aimed at an audience with high spending power. MSC Cruises has also diversified its offerings to compete in this area. The company has equipped all its latest ships that entered the fleet from 2008 onward with an exclusive area called the MSC Yacht Club, dedicated to all those who enjoy the many services offered on board large cruise ships, but at the same time do not want to give up the privacy and exclusivity offered by yachts. The MSC Yacht Club made its debut in 2008 on board MSC Fantasia and is now available on most ships in the MSC Cruises fleet. “For more than 15 years,” says Leonardo Massa, vice president of MSC Cruises, “we have included an offer that has been absolutely innovative, that of the Yacht Club, our aerial six-star, the “ship within a ship,” which has achieved extraordinary success from Italian guests. Today, the first ever cabins being sold are the Yacht Club cabins. The idea was not only to dedicate a portion of the ship to these guests, but to offer an extraordinarily effective and attentive service to meet the needs of even the most demanding guests. Precisely because of the success achieved by the Yacht Club product, it was then decided to start with a further project in the world of luxury, which is that of Explora Journeys, in which we are already a protagonist with two ships and 4 more new ships on the way. “Guests who choose the MSC Yacht Club, in addition to all the services available on cruise ships, have exclusive spaces at their disposal, including a dedicated lounge and restaurant, characterized by refinement and high quality menus with gourmet preparations.In addition, a private swimming pool, reserved solarium, Jacuzzi, direct access by private elevator, MSC Aurea Spa and a complimentary Thermal Suite with a package that includes a sauna and steam room for two are just some of the privileges reserved.But what makes the real difference is the butler, available h24, who greets guests from the moment they arrive at the cruise terminal to take care of all the paperwork and accompanies them to their suite and is available to guests for the duration of the cruise. Among its services, in addition to arranging and rearranging the suite, it can unpack and repack for those who wish to do so, and can book lunches and dinners at restaurants, theater shows or shore excursions.MSC Yacht Club today is available on 14 ships out of the fleet’s total 22. It will also be featured on MSC World America, arriving in April 2025, and MSC World Asia, arriving in 2026.MSC Cruises also plans to offer MSC Yacht Club guests a selection of exclusive excursions to further embellish the travel experience. -photo press office Msc – (ITALPRESS).
