ROME (ITALPRESS) – The Toyota C-HR will reach its target of one million sales in Europe by the end of the year, confirming its position as Toyota’s best seller and brand icon across the continent.Launched in 2016, the Toyota C-HR is a landmark model for the brand, winning over a new style-conscious audience with its unconventional design, driving pleasure and premium quality. It has set a new stylistic benchmark in the European C-SUV segment with its bold, angular design reminiscent of the dynamic lines of a sports coupe.Its distinctive appearance has helped to positively transform the perception of Toyota in Europe, bringing a strong emotional boost to the brand. Customers responded positively, with more than half citing the car’s styling as the main reason for purchase, helping to make the Toyota C-HR Toyota’s best-performing model in attracting new customers.Through its two generations, the Toyota C-HR has maintained its strong sales performance and is one of Toyota’s most popular products. In addition, the new Toyota C-HR PHEV has contributed significantly to a 93 percent increase in Plug-in Hybrid sales over the previous year.Strengthening its connection with European customers, the second generation Toyota C-HR benefits from local design, engineering, and production, with Toyota engineers and designers at its Technical Center in Zaventem, near Brussels.The coupe-like silhouette of the Toyota C-HR has always stood out, and its second generation further emphasizes that bold look through a wider, more confident appearance enhanced by bold lines and sophisticated design execution. True to the vision of a “concept car for the road,” the new Toyota C-HR offers premium features such as flush door handles, dynamic 64-color interior ambient lighting, and a panoramic roof as part of a personalized customer experience that puts the customer at the center of the vehicle.The latest version of the Toyota C-HR includes for the first time a PHEV, the Plug-in Hybrid 220, with an EV range to meet the needs and habits of modern European customers. It offers a smooth and relaxed ride of a true electric vehicle with a range of up to 66 km (WLTP combined) and, when used exclusively on city or urban roads, achieves an equivalent all-electric range of about 100 km (WTLP EAER City) depending on exact specifications. Expressing dual DNA, the Plug-in Hybrid 220 automatically switches to hybrid mode when the battery is depleted, offering drivers the safety and flexibility of Toyota’s class-leading hybrid technology and ensuring continued efficiency on every journey.In keeping with its local focus-and for the first time at Toyota-the PHEV batteries are manufactured in Europe, at Toyota Motor Manufacturing Turkey (TMMT), the Sakarya plant that celebrates its 30th anniversary this year.In addition to the Plug-in Hybrid 220, three hybrid electric powertrains are also based on Toyota’s latest fifth-generation hybrid technology, underscoring Toyota’s inclusive multi-technology path to carbon neutrality. The Hybrid 140 version is equipped with a 1.8-liter 140-hp engine while, for customers who want an even more engaging driving experience, the Hybrid 200 version combines the power and efficiency of a 2.0-liter engine with 197 DIN hp and 190 Nm of torque.
– Toyota press office photo –
(ITALPRESS).
