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Italian pride drives the future of Fiat, Alfa Romeo, Lancia and Maserati

TURIN (ITALPRESS) – As the automotive sector faces momentous challenges, Fiat, Alfa Romeo, Lancia and Maserati respond with a positive and ambitious vision, confirming Italy as the beating heart of their production. This is the message of the exciting new video, which will air tonight on major national TV stations, embodying Italian pride, resilience and confidence in the future. Accompanied by the notes of the song “Si può fare” by Angelo Branduardi, the images of the commercial show the most recent models of the four Brands traversing glimpses of the Belpaese, evoking the deep link between territory, art and culture of know-how. A journey that began more than a century ago and is destined to continue for a long time to come, because at its base is the most powerful engine of all: love for Italy. Through the Italy Plan, presented a few days ago at MIMIT and self-financed, Stellantis invests in new electric and hybrid models, keeps all the country’s plants active, enhances the national production chain and consolidates the foundations for the future of the Italian automotive sector.

Photo: press office Stellantis

(ITALPRESS).