MILAN (ITALPRESS) – During a press conference held today at UniCredit headquarters in Milan, and attended by Andrea Orcel, CEO of UniCredit Group, and Benedetto Vigna, CEO of Ferrari, further details of the multi-year premium partnership announced in September 2024 were unveiled. This collaboration unites two prestigious Italian companies in an alliance based on innovation and the creation of new services and experiences for UniCredit customers and Scuderia Ferrari HP fans, under the motto “Bound in Passion. United in Excellence” (“Bound by Passion. United in Excellence”).To celebrate the partnership, UniCredit and Scuderia Ferrari HP are organizing a joint event to be held in March 2025 in Milan, which will provide a perfect and exciting launching platform for the partnership to benefit the city and the motorsports fan community.The partnership kicks off to coincide with the arrival in Scuderia Ferrari HP of seven-time world champion Lewis Hamilton, who will team up with Charles Leclerc, one of the most prestigious talents in Formula 1, who grew up in the Scuderia Ferrari Driver Academy.Together, this pair of drivers promises to deliver breathtaking performances on the track, and with the support of UniCredit, unique opportunities will be created to connect the Formula 1 team to the global audience, such as exclusive events and initiatives that highlight the synergy between these two iconic Italian brands. UniCredit will bring added value to its customers and stakeholders, offering them the chance to experience the excitement of Formula 1 in a memorable way.Sharing a commitment to high performance – on the track for Scuderia Ferrari HP, in providing financial solutions that enable customers and communities to progress for UniCredit – the partners will also collaborate in developing new banking opportunities dedicated to Ferrari fans and customers of the pan-European bank.Ferrari and UniCredit are both committed to promoting sustainability and inclusion in their respective fields around the world. Ferrari is committed to achieving carbon neutrality by 2030 and returning value to communities with a focus on education. Similarly, UniCredit is advancing its ESG (Environment, Social and Governance) goals through impactful initiatives and has a wealth of experience in partnerships with its clients, which helps achieve the goals in their respective agendas. On a social level, UniCredit Foundation’s Edu-Fund platform, for example, has allocated €14 million to combat educational poverty. These shared values underscore a partnership dedicated to promoting a sustainable and equitable future through concrete actions. “UniCredit is extremely proud to present this extraordinary initiative that binds us to an Italian brand that has great respect for its history while looking to the future with a global vision,” said Andrea Orcel, CEO of UniCredit. Our multi-year partnership with Ferrari marks a new phase of collaboration, building a bridge between the worlds of finance and racing, based on a shared commitment: to give the best for people, in the right way. Working together, we will deliver outstanding financial solutions that will enable our customers and the communities connected to us to move forward, and we will ensure that we bring Ferrari fans even closer to the center of the action.” “We are thrilled to embark on this important partnership with UniCredit, a bank that embodies the same spirit of innovation and excellence that defines our brand,” highlighted Benedetto Vigna, CEO of Ferrari. “Together with them, we will celebrate our history and continue to redefine the limits of what is possible in the world of racing as well as in the world of finance. “This partnership,” Vigna concluded, “represents a further commitment to our customers, Fans and local communities, ensuring that they are at the center of every initiative. United, we look forward to a future filled with passion and performance.”
– UniCredit press office photo -(ITALPRESS).
