We are in the vibrant world of the Fancy Food Show 2025, underway in Las Vegas, where Italy is Partner Country. Here, we had the opportunity to interview Tommaso Ferazzoli of Universal Marketing, head of the Italian pavilion, who shared his vision and commitment to promoting Italian culinary excellence. With the participation of 80 Italian companies, the pavilion confirms itself not only as a reference point for Made in Italy, but also as a place for networking and innovation. During our interview, Ferazzoli told us how the Fancy Food Show fosters a direct dialogue between producers and consumers, with a focus on the importance of effective branding and a deep understanding of market dynamics.
How is the work going at this Fancy Food?
The Winter Fancy Food has consistently responded with companies that are working and a steady flow of visitors. We also changed the structure of the entire Italian pavilion.
What is the perception of Americans toward Italian products?
Americans love Italian products and quality. We have seen a generational change in product presentation, and the American market is attracting more and more Italian companies.
What is the most common mistake that Italian companies that want to enter the U.S. market make?
Companies often think that the U.S. market is immediately accessible. It is critical to structure well in terms of branding and positioning, and to understand the needs of the market.
How does Universal Marketing foster networking within events?
Networking is key, and we are committed to improving the communication of the Italian pavilion and collaborating with newspapers. Thanks to figures like Donato Cinelli, we have been able to give a big boost to Made in Italy.
What can we expect for the Summer Fancy Food in New York and the upcoming Winter Edition in San Diego?
For the Summer Fancy Food, we are working on communication and thematic events. Next year’s fair will move to San Diego, and we expect an excellent edition with great Italian and international participation.
Many thanks to the Italian Trade Agency, the Specialty Food Association and Universal Marketing for hosting us at this prestigious event.
The article Fancy Food Show 2025: Tommaso Ferazzoli and the importance of branding and understanding markets comes from TheNewyorkese.
