Since 2022, the Salone del Mobile.Milano has started an international tour of presentations in Europe, North America and Asia, choosing the most strategic markets for the sector’s export and to present the novelties and experience of authentic Italian products that an architect, designer or builder can only find by visiting the world’s most important furniture fair.
In the United States, the first market in the world with Europe, we have reached the tenth appointment in three years, and after the great success of Miami as the first stop of the International Road Show to present the main novelties of the next edition of the Exhibition, which will be held in Milan, April 8-13, 2025, the Salone del Mobile.Milano continues its journey in the States with the strategic appointment in New York where many of the new features of the Exhibition were announced.
In New York, on January 21, the top management of the Salone del Mobile.Milano and the Italian Trade Agency Miami, sectorially competent office for design in the U.S.A.-which co-led and coordinated the Salone’s mission to the United States-in collaboration with the main American associations of architects, designers and builders, initiated two meeting moments dedicated to the presentation of the 63rd edition of the Exhibition: with the trade press and with the trade and various stakeholders.
The exclusive press meeting at the Headquarters of the Italian Trade Agency NY was led by the President of the Salone del Mobile.Milano Maria Porro, who illustrated the new products 2025 and dialogued with architect Pierre-Yves Rochon, author of the visionary project “Villa Héritage” that will be unveiled at the next Salone. The second event, held at the Rizzoli Bookstore on Broadway, in partnership with Interior Design (the leader of trade magazines in the U.S.), featured artist Robert Wilson, who presented “Mother” a “vision” of Michelangelo’s Pietà Rondanini staged at the Castello Sforzesco for the 63rd edition of the Salone del Mobile.
New York/New Jersey and Tri-state represent an undeniable stepping stone to promote all Italian sectors with particular reference to design given that, for years now, the most important Italian companies, exhibitors at the Salone, have built and continue to expand important distribution channels in the New York area. Italian design, in particular, is a protagonist in the neighborhoods of Chelsea, Madison, Soho, Meat Packing and Hudson yards. Flagships and stores specializing in Italian products, are an absolute Italian reality in the “Big Apple.”
Erica Di Giovancarlo, Coordinator Ice Offices in US and Italian Trade Commissioner New York “Bringing the Salone to the U.S. is part of a post-pandemic strategy of promoting authentic Italian design that we are adopting for all made-in-Italy products: in fact, we are presenting fair formats of international notoriety and content directly in the geographic areas of highest growth for purchases and new investments in Italian products. For example, Vinitaly in Chicago, Cosmoprof in Miami and, indeed, the Salone del Mobile in NY. We are close to closing 2024 with a new record of Italian sales in the US (already 70 bn Usd to which Italian design products also contribute) and we are comforted that these presentations push the Italy brand in the US.”
Carlo Angelo Bocchi Italian Trade Commissioner Miami: Presenting in the US and NY where our products are already known serves to support the goal of very high reputation that the Salone del Mobile.Milano has since its foundation: the American passion of architecture firms, designers, builders and engineering companies for Italian production is solid because it is perceived as unique and trendy, increasingly innovative and attentive to green solutions in the area of sustainability and circular economy. In addition, working for the first time with Interior Design we are studying and scouting among the CD Giants and Rising Giants, to identify new buyers among the big builders suitable for our design and this year lighting products.”
The Salone del Mobile.Milano has always been a growth engine for the entire furniture industry internationally, a global platform that opens Milan to the world and welcomes it as the global capital of design. The 2025 edition will present themes and content capable of inspiring new visions and opportunities. Imagination, the pillar of change, has guided these choices again this year, along with quality, which has been intrinsic in the DNA of the Event for 62 editions. Thanks to record exhibitor participation and the strengthening of international relations, the 2025 edition is already sold out, confirming the Show’s global appeal and its role as a catalyst for established and emerging markets.
Maria Porro, President Salone del Mobile.Milano: “Returning to NY as the first American leg of the Road Show 2025 is crucial for Salone del Mobile.Milano and for our entire industry. The Salone, a global event, the pivot of a virtuous system that has its roots in Milan but projects itself all over the world, told the American press, which is always very attentive to the voice of the Show, about its many novelties related to the upcoming April edition – from the biennial Euroluce to the first edition of The Euroluce International Lighting Forum, to the rich schedule of Talks and Round Tables on the theme of light, to Robert Wilson’s “Mother” project dedicated to the Pietà Rondanini, Michelangelo’s last masterpiece, on display at the Castello Sforzesco, and to Pierre-Yves Rochon’s evocative vision of Villa Héritage. We are also proud to be returning to the U.S. as a market with a strong interest in Made in Italy, where the reputation of “making Italian” and that of design products is continually expanding. A growth that also involves many distribution channels, from single-brand and specialized stores to architecture, design and engineering firms, construction companies for residential and contract. In particular, the USA is the point of reference for this sector and for large projects, both hospitality and residential. Italian products in the USA are increasingly recognized and appreciated for their high quality, innovation, sustainability and, last but not least, unmistakable style, which explains the departure of the 2025 international tour from this country.”
The article Salone del Mobile.Milano’s U.S. road show continues, January 21 in New York comes from TheNewyorkese.
