TURIN (ITALPRESS) – FIAT during the final night of the Sanremo Festival will bring “Happiness” into the homes of Italians. In fact, the launch commercial for the Grande Panda – which runs to the notes of Al Bano’s “Felicità” – will go on-air, for the first time, right on the occasion of Italy’s most important singing kermesse. A “tribute” by FIAT to the Sanremo Festival, which dedicates the preview of its Grande Panda launch spot to the final evening that will decide the winner of Sanremo. The advertising campaign, created by the agency M&C Saatchi EU, tells of the values of happiness, simplicity and accessibility embodied by the Grande Panda in a joyful and colorful atmosphere. It highlights the simple, sustainable yet ingenious solutions of the new family mover that meet everyday needs, simplifying the lives of our customers. Designed in Turin at FIAT’s Centro Stile, Grande Panda draws inspiration from the unmistakable 1980s model and leads the brand into the future with a strong personality and unique innovative solutions such as, for example, the integrated, retractable charging cable for the first time on an electric car.Grande Panda’s launch offerings reflect FIAT’s DNA on accessibility and sustainability as evidenced by the hybrid version with “easy drive” automatic transmission offered in three trim levels: Pop, Icon and La Prima starting at 16,950 (*) along with the electric version in two fittings: the top-of-the-line Grande Panda “La Prima” and the (Grande Panda)RED with a launch offer at 22,950 euros, in case of scrapping and Stellantis Financial Services Italia financing. The Grande Panda, both hybrid and electric, will arrive in Italian dealerships starting in March. FIAT with numerous collaborations with Italian artists has always celebrated Italian music that has been the soundtrack of new model launches. This is the case of the collaboration with Andrea Bocelli for the Fiat 500e “La Prima by Bocelli,” also starring in the music video for the song “Tempo” by Matteo Bocelli; the New Year’s greetings video to Italy on the notes of “Sogna ragazzo sogna” by Roberto Vecchioni and Alfa; and also the tribute to Domenico Modugno with the Fiat 600 Hybrid commercial accompanied by the notes of the famous song “Tu si ‘na cosa grande,” all singers who with Al Bano were honored at the Sanremo Festival.The connection between the brand and music is underscored by FIAT’s presence at Sanremo during the music festival, in collaboration with radio partner RDS. On this occasion, FIAT displays Grande Panda and 600 in Muccioli Square near the Ariston Theater, which is the temple of Italian music during the Sanremo days. On the occasion of the Festival, the brand invites the public present on site to sing the song “Felicità” on board Grande Panda. It will be possible to film and post the joyful moment on social media, and participate in the contest that, through a vote, rewards the winners with a free loaner of the Grande Panda for the duration of six months.
photo: stellantis press office
(ITALPRESS).
