ROME (ITALPRESS) – “Mountain Italy” is the intervention through which the Ministry of Tourism has allocated more than 88 million euros to boost Italian mountain tourism through targeted investment programs. From “A Mountain of Experiences: Sustainable Tourism on the CAI Italy Trail in Piedmont” (more than 800,000 euros) – presented these days in Turin – to “HighWellness-South Italy” (2 million euros) in Calabria – presented at the ITB in Berlin -, passing through “Experiences between Nature and Wellness” (more than 1.9 million euros) in Abruzzo and “Destination Mugello” in Tuscany (81,000 euros): “Montagna Italia” enjoyed a huge following, registering 326 projects submitted (for a total amount of funding requested of about 438 million euros, far above the available endowment), of which as many as 57 were accepted for funding.
“This initiative is one of the pieces of the broader strategy that MiTur is implementing in support of mountain and sustainable tourism, making available almost 510 million euros in total, including funds for ski lifts and artificial snow and support for tourism-accommodation, spa and restaurant businesses in the Apennine ridge,” says Tourism Minister Daniela Santanchè. “In particular, with ‘Montagna Italia’ which, among other things, allocates 80 percent of resources to the South and 20 percent to the Center-North, we aim to support all entrepreneurial activities in the country, promote both networking activities among tourism businesses and public-private partnerships, incentivize the promotion of typical products and experiential tourism, and leverage the Tourism Digital Hub to amplify the dissemination and visibility of initiatives through digital innovation.”
– IPA Agency photo –
(ITALPRESS).
