VERONA (ITALPRESS) – On the occasion of Fieracavalli, the most important national event dedicated to the equestrian world, EQUtv and the Italian Federation of Equestrian Sports (Fise) have announced a medium partnership agreement that sanctions the beginning of a strategic collaboration between two realities engaged in the valorization of horse and equestrian sport in Italy.
The agreement was presented today on stage of the Arena Fise by Maria Chiara Polselli, Ceo di Epiqa, and by Marco Di Paola, president of the Federation. The collaboration between EQUtv and FISE, valid until 31 December 2026, was born with the common goal of expanding the visibility of equestrian disciplines and spreading the culture of the horse through a dedicated television program, thematic taps and multimedia content spread through all channels of communication, from TV to digital platforms. A perfect combination among those who live sports and who tell it every day.
“I am really happy and proud to celebrate, together with Fise and its president Marco Di Paola, an agreement that marks the beginning of a new chapter for EQUtv that today becomes a media partner of the Italian Federation of Equestrian Sports – the words of Polselli – For us this partnership represents an important recognition of the work done and the daily commitment to promoting the culture of the horse throughout Italy”.
“A commitment – he added – that has its roots in the history and tradition of Snai that has always accompanied the hyppic and its protagonists, sharing with the Federation the most authentic values of sport: dedication, respect and love for the horse.” “We are very pleased to have started this new media partnership with EQUtv – says Di Paola – It is a strategic collaboration that will allow us to share a common path dedicated to the valorization and promotion of equestrian sports and athlete horse. A project that aims to further spread the culture of the horse, thanks to thematic rubrics and deepening content that will offer the public and the viewers the opportunity to know more closely our world. I would like to thank Maria Chiara Polselli, CEO of Epiqa, and I am sure that together we will do an excellent job”.
In detail, the agreement provides for EQUtv to qualify as media partner Fise, the presence of the logo of the issuer on the official website of the Federation, the possibility of spreading newsletters dedicated to the promotion of the palimpsests and podcasts of federal events, but also the mutual sharing of content on the respective IG and FB platforms.
Thanks to this collaboration, the broadcaster will follow and tell the Italian senior championships of all disciplines, the Youth Championships of Olympic disciplines, the appointments scheduled at the Arena Fise di Fieracavalli already from this edition 2025 and the Ponyadi, the great summer event that brings together young athletes under 14 from all over Italy, who confront in different equestrian disciplines. A playful and social event that promotes fun, collaboration and friendship between young participants and their ponies. With this agreement, Fise and EQUtv strengthen a common project of promotion of the equestrian world and its many sporting and cultural expressions, spreading its truest values to bring more and more people – enthusiasts, families and new publics – to the horse universe and its tradition in Italy.
-Photo press office Snaitech-
(ITALPRESS).
