ROMA (ITALPRESS) – Online Travel Agencies (OTA) saturation rate of 45.4% and average rate of 137.8 euros, better than competitors like Greece and Spain: Italy is highly competitive in the European tourist market also in October 2025. The percentage of OTA bookings exceeds 44% registered in September and is expected to exceed 40% for November. Aosta Valley (59.84%), Molise (53.33%) and Abruzzo (51.93%) regions on the podium. Molise, in particular, is also the destination with the lowest prices, with an average price of 86.85 euros. These are the figures collected by the Statistical Office of the Ministry of Tourism on data The Data Appeal Company.
“Prestations confirming an increasingly seasonally adjusted sector, in good health even in the shoulder months, traditionally defined ‘low season’, demonstrating a nation that is able to offer solutions and experiences available at any time of the year – says the Tourism Minister Daniela Santanchè -. Numbers that feed the socio-economic well-being of both the industry and the whole of Italy, consolidate the excellent summer performance and suggest a positive perspective also for November”.
– photo IPA Agency –
(ITALPRESS).
